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For:

copyright VHPR 2011

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copyright VHPR 2011

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Debt Crisis

copyright VHPR 2011

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Don't Blame Me . . .

I was riding my bike.

copyright VHPR 2011

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It's a Whole New World

of communications too!

copyright VHPR 2011

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New World Rules

Transparency

Velocity

Engagement

copyright VHPR 2011

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Do most companies live like this?Do most companies live like this?

I say no!I say no!

Boyd Vander Houwen, Owner, VHPR

copyright VHPR 2011

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You don't have a choice? . . .

Or do you?

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Bankrupt!

FPO*399

storesclosed

10,700people out of work

copyright VHPR 2011

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Other companies have adapted to the e-reader revolution and even benefited from

it. Borders (was) done in by it's own stupidity,

not the Internet.

Other companies have adapted to the e-reader revolution and even benefited from

it. Borders (was) done in by it's own stupidity,

not the Internet.Annie Lowrey,

Slate

The rapidly changing book industry, e-reader revolution and turbulent economy have

brought us to where we are now.

The rapidly changing book industry, e-reader revolution and turbulent economy have

brought us to where we are now.

Mike Edwards, President, Borders

copyright VHPR 2011

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Why Not?

The Economy.

It's new.

We don't like it!

copyright VHPR 2011

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The traditional channels . . .

copyright VHPR 2011

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. . . are being surpassed!

copyright VHPR 2011

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Phase II - Implementation

Roll out

Collect data

Analyze

Phase III - Revision

Revise project

Re-implement

Project complete

Implement pilot

Phase I - Planning

Form project team

Conduct marketing research

Q2 Q3 Q4Q1

2011Task

For SMM*, The old planning model is too slow.

*SMM – Social Media Marketing

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Analyze

Revise Do!

Plan

Q2 Q3 Q4Q1

2011Task

Velocity Matters!

Analyze

Revise Do!

Plan

copyright VHPR 2011

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copyright VHPR 2011

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copyright VHPR 2011

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Where do you fit?

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Recommend

Help

Get started

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Here's The Plan

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What's in it for you?

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It's fast!

It's cost-effective.

It's low risk.

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There's no doubt about it!

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It's a Whole New World

of communications too!

copyright VHPR 2011

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Jump in!

copyright VHPR 2011

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copyright VHPR 2011

206.949.4364

Boyd Vander Houwen

[email protected]

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