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1 hour introductory webinar by the Arkansas Small Business and Technology Development Center presented Tuesday, Aug 24th to an audience of Akansas mliitary veterans or family members who are small business ownersIntro to what social media is and how to get started.
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JOIN THE REVOLUTION
INTRODUCTION TO SOCIAL MEDIA MARKETING
HAVE QUESTIONS? ON TWITTER: USE #ARVet We WILL GET your Questions Answered
GETTING OUR HEADS AROUND INTERNET MARKETING
Market Segmentation
Target MarketsInformation
ChannelsTarget Needs/WantsCrafting Compelling
MsgAnalyzing ResultsTime Management
Effective Marketing
FUNDAMENTALS OF EFFECTIVE MARKETING HAVE NOT CHANGED
Population of Users
Target Group(s)
THE ELEPHANT
Cash Register
Web Site
Outbound Marketing
Inbound Marketing
Print AdvertisingMail MarketingTrade ShowsE-Mail MarketingRadio/Cable/ TV
BlogsSEOSMOPermission E-MailLocal Search
Web Site Inbound Marketing
Social Media SEO Permission
Constant Contact
Local Listings
Google Maps
Yelp
Jonesboro.com
Blogging
FacebookTwitterLinkedInSlideshareFlickrPhotobucketFriendfeedDiggGoogle BuzzYouTube
Customers now begin search for information on line Includes B2B
Review WebsitesRead Blogs
Read CommentsPoll Friends on line
Conduct LOCAL Search
Potentia l Customers NOW Find You (maybe)
CUSTOMER INVOLVEMENT HAS CHANGED
Population of Users
Target Group(s)
CHANGE: Customers have made critical decisions BEFORE they actually contact you
http://www.google.com/
http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
NEW CONSUMER INTERNET USERS
THE PROBLEM
WHAT IS SOCIAL MEDIA MARKETING?
ANY media sent out through social interaction that is created to be
shared FREELY among communityCan be
User created video
Audio
Text
MultimediaThat is SHARED IN SOCIAL
ENVIRONMENT
Term to describe the use of:Social networks
Online communitiesBlogsWikis
For the purpose of:Marketing
SalesPublic Relations
Customer Service
Social Media Is Social Media Marketing Is:
SO WHAT IS SOCIAL MEDIA MARKETING?
Includes:Writing content of value to reader (articles, video, podcasts,
etc.)Engages online communities to create exposure, opportunities and sales causing increased traffic
Process of Generating interest and Excitement by the on-line community about your brand
BOTTOM LINE: Social Media Marketing is about RELATIONSHIP BUILDING
PROVIDING VALUE TO YOUR COMMUNITYSHARING INFORMATION
SOCIAL MEDIA MARKETING
FacebookTwitter
LinkedInYouTube
THE BIG FOUR
500 million users41.6% all US on Facebook
980,000+ Arkies on FB that’s 1 out of every three
you meet on the street!300,000 small business
pages800,000 organization pages
FACEBOOK STATSWhy it is the 1,000 pound Gorrilla
- Static FBML - Photobucket - Basic HTML/CSS -
FACEBOOK PAGES: LANDING TABSGRAB YOUR AUDIENCE'S ATTENTION!
Micro Blog 140 characters
34.3 million in USFastest Growing Segment
Age 35-49B2B Heavy Users
19.3 Mil in US41.6 Mil World Wide
Allows connections with others in Industry
111 Million users in US2nd Highest Search Engine
Average of 2 BILLION views per day
Average user spends 15 minutes per day on YouTubeMore video UPLOADED to
YouTube in 60 days than all 3 major networks created in
60 YEARS
YOUTUBE
1st Find out where the “action is” in your industry or by your customers
SET UP LISTENING POSTS TO G2 the Virtual Landscape before you Leap
THREE TOOLS TO “GET IN THE GAME”Google Alerts http://www.google.com/alerts
Social Mention http://www.socialmention.comAddictomatic Inhale the Web http://www.addictomatic.com
MONITORING THE WEB
SOCIAL MENTION
SOCIAL MENTION
SET UP LISTENING POSTS FOR KEY WORDS ABOUT:You and Your Business
Keywords your Potential Customer Might Use in SearchYour Competition
START ANALYZING THE SOCIAL SITES THAT HAS THE MOST TRAFFIC IN YOUR AREA OF INTEREST AND JOIN
Join in on ConversationsJoin Groups Relevant to you, your interest or your industry and get
involveWATCH what others in your industry are doing (GOOD & BAD)
See HOW they are interacting with their fans/friends/followers, etc.USE SEARCH FEATURES IN FACEBOOK, TWITTER, YOUTUBE,
FRIENDFEED, SLIDESHARE to search for Informatoin
SO WHERE NOW?
If not already on join:FACEBOOK PROFILES http://www.facebook.com
SET UP TWITTER ACCOUNT http://www.twitter.comSET UP LINKEDIN ACCOUNT http://www.linkedin.com
Set up basic accounts find some folks to interact with and watchFind people in your industryFind groups in your industry
AND OBSERVE…JOIN IN ON CONVERSATIONS…
ASK QUESTIONSSET UP YOUR ALERTS AND START WATCHING THOSE
GETTING STARTED
You CANNOT Jump into all social sites immediatelyPace Yourself
Allocate some time each day to:RESEARCH
READ COMMENTSMAKE COMMENTS & ASK QUESTIONSSEE HOW EXISTING BUSINESSES ACT
INTEGRATE 1 SOCIAL SITE INTO YOUR MARKETING AT A TIME
CONSISTENCY IS THE KEYSome social Media Tools (Advanced)
Social Oomph http://www.socialoomph.comHootSuite http://www.hootsuite.com
TweetDeck http://www.tweetdeck.com
TIME MANAGEMENT
May have to RETHINK How You Have Marketed in the PASTSOCIAL MEDIA MARKETING IS
SOCIALNo Room for:
SPAMMING FOLLOWERS/FRIENDS/LIKERSBLATANT ADVERTISING CONSTANTLY
“USED CAR SALES TACTICS”BASICALLY: REMEMBER WHAT MOM SAID:
PLAY NICE! MAKE FRIENDS! BE VALUABLE!
SOCIAL MEDIA MARKETING
NOW THAT YOUR BRAIN HURTS...GO HAVE SOME FUN!
bSilerCONNECT WITH ME—LET’S GET SOCIAL
Facebook Page http://www.facebook.com/asu.sbtdcFacebook Profile http://www.facebook.com/herb.lawrenceTwitter http://www.twitter.com/asbtdc_asuLinkedIn http://www.linkedin.com/in/asusbtdcE-mail hlawrenc@astate.eduASU Small Business Blog http://www.asbtdc-asu.com
Quantcast.com http://www.quantcast.comFacebook 101 for Business: Your Complete Guide
http://www.socialmediaexaminer.com/facebook-1-1-business-guide/
How to Prospect using LinkedIn and Twitter http://www.socialmediaexaminer.com/prospect-for-business-connections-using-linkedin-and-twitter
/VIDEO ON YOUTUBE
SOCIAL MEDIA REVOLUTIONhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng
(Turn the volume up, sit back and listen: If you aren’t convinced that Social Media Marketing IS THE FUTURE
you didn’t have the music up loud enough
ADDITIONAL RESOURCES
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