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8/2/2019 NNdustrie Media Intro
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NNdustrie Media
NNDUSTRIE
NNDUSTRIEMEDIA.BLOGSPOT.COM
NATHAN WHITE
(801)-89-MEDIA
MEDIA
TUTORIALS
PODCASTS
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NNdustrie Media
CREATIVEBRIEF
NNdustrie Media as a company has been around
for the last ten years. In the last 4 years it has
been operating as a small print and design shop.
Focusing primarily on contract clients to act as aninhouse printer and designer. NNdustrie Media is
owned and operated by Nathan White, a graphic
designer of nearly 10 years. He started with Pho-
toshop 7 and self taught himself using the similar
tutorials that is intended for this series. Some of
our clients have included Nickelodeon and the
Salvador Dali museum.
NNdustrieMedia Tutorials will be a regularly up-
dating tutorial series that is tailored for the new
user. Each tutorial will highlight where they cannd and learn how to create some of the days
coolest and hippest tricks. Each tutorial will take a
users step by step, explaining each step and pro-
cess. The processes and reason will be explained
so the user gains a more through understandingof Photoshop while gaining foundational skills, all
while creating something cool.
Each tutorial will being with instructions and re-
course on were and how to nd source material to
use in the tutorial, showing the user how to ac-
quire resources to try and test for each tutorial. By
running each tutorial through on different images,
the user will gain a more through understanding
of Photoshop and the principals that go into mak-
ing great effects and designs.
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NNdustrie Media
Target Audience
We dene a new user as someone who is either
never opened Photoshop or someone whomay have some rudimentary experience
but lacks any real under-
standing of how use the
tool that is Photoshop. By
focusing on creating Tu-torials that even a novice
user can follow, a tutorial
that will allow them
create something that
is cool. Allow them
to create compli-
cated looking effects
but are in reality very simple tricks. What we
wont be doing is showing users how to create
Bevels, Embosses, or Drop shadows, the hall-
mark of bad design and inexperience Photoshopusers.
We anticipate that by creating these tutorials we
are taping into a small but growing marketplace
of students, moms, and amateurs that are pas-sionate about creating cool things but often nd
other tutorials to be either confusing, complicated
or anticipative of the user to having certain un-
derstanding of how to use Photoshop. By provid-
ing these new users with the capability to createsomething cool will expect users will return and
partake of other offerings.
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NNdustrie Media
PERSONAAge: 32
Location: SLC, UtahFocus: Creative
Education: Mom
With the rise of Facebook and Pinterest, the
desire to, if we are honest with ourselves to im-
press our friends and family increase with each
new connection medium. With the sheer vol-
ume of content being shared daily, one needsto be creative and unique if you want to stand
out and have people take notice. Our user,
Hanni wants to learn how to create creative and
unique content to share with her friends and
family. But is often, hampered by overly compli-cated tutorials .
It is hard to nd the time to unravel a difcult
and complicated tutorial. Hanni is looking for
simple easy and unique tutorial that will allow
her to stand out amongst her friends and family.
When one creates a tutorial they often forget
to see things thru the aspect of a beginner and
make big leaps amongst the content. If we want
people to be able to become knowledgeably
by following what is created we need to run ourtutorials by those who arent in the media and
computer world and see how they do.
When a stating the different ratings of such
tutorials there isnt a common rating,only thethoughts and precept ions of the creator. So if
you see the words level intermediate you dont
really know what youll see and how much
explanation you will receive. Often the as-
sumption of most tutorials is that one has someknowledge of the software and therefore jump
to shortcuts.
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NNdustrie Media
Revealing the dirty little secrets of Photoshop
If for any reason you are not completely satisedI hate you!
The podcover logo is a derivative of NNdus-trie Medias primary logo. Since ultimately
the purpose of the Podcast is to expand ex-
posure, the podcover should symbolize the
overall branding and not act as a stand alone
product. The following are the logo scaled tothe 3 primary sizes used by most devices.
600
px
173 px
1
73
px
300
px
300 px
600 px
SLOGAN:
TAGLINE:
PODCOVER & lOGO
BRANDING ELEMENTS
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INTRO
FIR
STSEGMENT
SECO
ND
SEGMENT
THIRD
SEGMENT
CONCLUSION
FRAMEWORK
Medium length video tutorials covering Photoshoptechniques or effects. Each episode will focuson demonstrating and explaining in-depth howto achieve or duplicate Photoshop effects. Each
month, I will select one to two topics to cover andDevelop step by step instructions on how toachieve the effect. The episodes will be brokeninto 2 to 3 segments, each resources and optionalsteps or process. Each episode will also come witha companion PDF document that contains the tu-torial in a text format with Screenshots and whenavailable some more in-depth discussion on thesteps that where taken to develop the content.
Each episode will begin with a screencast of thelogo displayed on the desktop being recorded.I will introduce the Company, Identify this as a
The rst segment is dedicated to showing the
user where and how to nd resources to use witheach particular episode.
This segment is dedicated to the actual step bystep instructions on how to achieve the desiredeffect.
[optional] If needed, the tutorial will cover ex-tra resources or programs that can be used toachieve or enhance the particular effect.
TUTORIAL DEVELOPMENT
INTRO
FIRST SEGMENT
SECOND SEGMENT
THIRD SEGMENT
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METADATAXML
Shrink your images
http://nathanwhite.me/Tuts/Ep1_plug.mov
http://nathanwhite.me/ Tuts/Ep1_plug.mov
Episode 1 plug description goes here.
Photoshop Tutorials, Photography
Mon, 24 Jul 2006 16:21:00 GMT
Learn how to...
This tutorial will cover how to ...
PhotoShop, Tutorials, Effects
NNdustrieMedia Tutorials
NNdustrieMedia
Learn how to create some of today best and coolesteffects even if youve never touched Photoshop before.
NNdustrieMedia.blogspot.com
Photoshop, Tutorials, Education
NNdustrieMedia
Photoshop, Tutorials, Photographyen-us
NNdustrieMedia
http://nathanwhite.me/Tutorials
Revealing the secrets of Photoshop
NNdustrie Meida
Learn the ins and outs of some of todays best
tricks of the trade
No
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NNdustrie Media
METADATAUSEAs discussed, the application of MetaData is far
from consistent. I did not have access to an Appledevice for my testing so my test are limited toI-tunes for windows and Dogcatcher a Podcatcherfor Android devices. The major difference in theapplication of Metadata was in the tag. It was impractical to limit my charactercount to 90 as this was the eld that populate thedescription eld in the app. This particular issue
had little effect on my XML formatting as the useof Apple Specic tags overrode the longer tag, so in both apps, the I was able toachieve the look and feel I wanted.
The only issue I ran into with I-tunes was setting
the podcovers cover art. I tried a couple of meth-ods that was either unsuccessful or impractical. Aswe discussed in class this is an issue that Appleneed to address and until then we are left to dealwith it.
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CONCLUSION
NATHANWHITE
This assignment has taught me a fair bit about tothink about preparation before production. I wentinto this assignment with some pretty specicassumptions about how I wanted to approach pro-duction and the time I would take to achieve mygoals but in the end I found that my assumptionswhere inaccurate. One I thought I was going toeasier to produce the tutorials, that it would onemaybe two takes and done. However each tuto-rial took anywhere between 4 - 10 takes. The rsttutorial taking 10 takes as I realized how poorlyprepared I was. By the end though It only tookabout 4 takes to get the result I wanted.
Even though we discussed this issue in class,it was surprising how little conformity there isamong device manufacturer and developers onthe use of Metadata. Given how important meta-data is to communication between developers and
devices, it is surprising that they are doing such apoor job of implementing it.
This has been and interesting exercise, which Ithoroughly enjoyed, my only regret is that I wishI could have dedicated more time to experimenta-tion, instead of rushing through this last part at
10:34 pm the night before it is due. Oops