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Are you wondering how you can achieve 100% completeness on your Linked In profile? Wondering how to improve your Linked In profile. These slides take you through some tips on how to use Linked In effectively and how to update your profile so it is engaging and impressive.
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Lorna Sixsmith - Write on Track
Linked In For Your Business
Lorna SixsmithWrite On Track
Lorna Sixsmith - Write on Track
What LinkedIN can do for you
• Position You/Your Company – proves you exist and you have references
• Offers Credibility – shows you are trustworthy • Expand Business Contacts – with customers,
potential customers, suppliers, distributors, prospects, funding sources ....
• Show your expertise and leadership – become part of groups, run a group
• Source employees
Lorna Sixsmith - Write on Track
Aims & Objectives
• Overview of LinkedIN• How to develop your online brand• How to improve your credibility• Tips for improving your profile• How to develop an online strategy• Benefits for your business
Lorna Sixsmith - Write on Track
What is Networking?
• Networking is developing and maintaining contacts with a variety of people who may be useful to you.
• Build relationships on LinkedIN• How do you add value to yourself?
Lorna Sixsmith - Write on Track
Get Started on LinkedIn
Lorna Sixsmith - Write on Track
How do you connect?
Lorna Sixsmith - Write on Track
Lorna Sixsmith - Write on Track
Personalise your Connection Request
Lorna Sixsmith - Write on Track
Network Statistics
Lorna Sixsmith - Write on Track
Power Your Career: Find a Job
Lorna Sixsmith - Write on Track
Learn / Share Expertise / Network
Lorna Sixsmith - Write on Track
Linked IN
• Stay informed about your contacts and within your industry (market research/competitors/networking)
• Your business development - Find the people and knowledge you need to achieve your goals
• Control your brand = your professional identity.
Lorna Sixsmith - Write on Track
Skills – what do you wish to communicate?
Social Media StrategistSocial Media TrainerBlog Coaching and TrainingCopy Writer MA in Irish Studies, BA Hons in English Award Winning Blogger Qualified Teacher/Lecturer
Lorna Sixsmith - Write on Track
Search for Your Name
Lorna Sixsmith - Write on Track
Linked In Profile
Lorna Sixsmith - Write on Track
Lorna Sixsmith - Write on Track
You are unique just like everyone else!
• 100% completeness• More than 3 recommendations• Keywords in summary and in job title• Professional picture (+5%)• Add a summary (+5%)• Name your website/blog and include a link• Personalise your URL
Lorna Sixsmith - Write on Track
Lorna Sixsmith - Write on Track
Your Personal LinkedIN URL
Lorna Sixsmith - Write on Track
Lorna Sixsmith - Write on Track
Lorna Sixsmith - Write on Track
5 Ways To Build & Control Your Online Brand
Engaging Profile which includes Recommendations and Targeted Keywords
Promote Expertise on your Profile Have a Reputation Management Strategy –
use google alertsPosition yourself as a Leader/Expert by
partaking in groups and answersStart, Manage and Promote an Event
Lorna Sixsmith - Write on Track
Find Lorna Sixsmith at:
Write-on-Track.comGarrendennyLane.com
086 1051007Facebook.com/GarrendennyLane
Facebook.com/writeontrackresults@garrendennylane, @writeontrack_L
Linkedin.com/in/lornasixsmith
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