United Way of North Central Florida - A Brand Called YOU

A Brand Called…YOU

What is a brand?

Finish these statements…

• Pepsi is for the…• Volvo = • At Avis we…• BMW is the…• With a name like Smuckers…

It's time for me -- and you -- to take a lesson from the big brands, a lesson

that's true for anyone who's interested in what it takes to stand out and

prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we

happen to be in, all of us need to understand the importance of

branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be

head marketer for the brand called You.

What is YOUR personal brand image?

Ask your customers and colleagues

Research + Real Life +

Passion = ROI

Complexity into Simplicity

WorkshopPart 1

What “Brand Image” do you want to portray? What would you like people to say when they hear YOUR name?

What will you have to do to

make that happen?

Workshop Part 2

K N L

Effective networking is about exchange…

ideasinformationknowledge

contactsexposurefriendship

helpassistance….

VALUE

But you have to ADD value

before you can ASK for value!

Do this… Get that

But I HATE networking!!!!

The Stiletto Network

Strive for emotional satisfaction

Adopt a giving attitude

Share your connections

Establish a constant flow of useful information

Pursue network expansion as a free agent

Patricia Fletcher

• Be selective: Quality not Quantity

• Make REAL connections

• Keep your network current

• Pay it forward• Start with a plan

WorkshopPart 1

What are THREE areas in which you could use some help?

Workshop Part 2What are THREE areas

where you have unique competencies or

connections?

Workshop Part 3• Meet TWO NEW people

– give each your card.• Tell them the THREE

areas where you CAN help.

• Tell them the THREE areas where you NEED help.

Information

AssumptionsReactions

Mental MapsActions

“You become what you

FOCUS on and similar to

the PEOPLE you surround

yourself with.”

Workshop• What are the top 5

areas you spend your time focused on now?• Who are the five

people that have the most impact on you now?

Mastermind Group

• Ask ONLY the very best• Ask each of them to invite one

person• Keep the group small 8-12

people• Serious topics• Assign reading• Every other month

What is the ONE most important thing you have

learned in business?

Workshop

Mentoring

From those to whom much is given, much is expected…

If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com

My twitter address is: @awesomelysimple

*** Please connect with me on LinkedIn ***

Also, you might find value in the ideas I share in my blog. You can sign up for it at:

www.blog.johnspence.com