Trends in Advertising

Advertising Industry

=

Global

By @heleenmills

#selfie

markets change

faster than

marketing

Presumers

Consumer participation in products/services “pre-launch”

Crowd Sourcing

1. Firstism: more, faster better

2. Great Stories = Great Status

3. Online = Offline

Motivation?

Crowd Funding

In April 2012 there was already 452 crowd funding platforms In 2007 there was only 100.

Crowd Funding

In 2009 $530 million was raised In 2011 it was $1,4 billion Last year it doubled to: $2,8 biljoen

Platforms

• Kickstarter

• toGather.Asia

• Demohour

• Indiegogo

• Crowdcube

• Fundable

• Idea.me

• Rock The Post

• RocketHub

To raise $32 million (in 30 days) Who: South African Mark Shuttleworth For: his Ubuntu Edge smartphone

BIGGEST project yet?

30 million users per day

digitizng books

pretail

Where consumers start treating crowd funded platforms as the new shopping malls.

Mobile Moments

Maximise every moment

multi-tasking

HYPER-tasking (!)

Content Connection Consumption Fun (obviously)

More…

Cellphone users between 18 & 24 years old: exchange 109.5 messages per day more than 3,200 messages per month

Are you kidding?

wechat

snapchat

window shopping

Demanding Brands

Consumers will need to start contributing.

Donate blood= jersey will restore its official colours

Old approach

New approach

#catvertising

@heleenmills

hmills@sun.ac.za

Any questions?