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Latest Trends in Advertising

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Page 1: Latest Trends in Advertising

Presentation onPresentation on

‘Latest Trends In ‘Latest Trends In Advertisement’Advertisement’

Page 2: Latest Trends in Advertising

““ADVERTISING”ADVERTISING”

The word ‘Advertising’ has its origin from a Latin The word ‘Advertising’ has its origin from a Latin word ‘Adventure’ which means to turn to.word ‘Adventure’ which means to turn to.

Advertising is non personal communication to Advertising is non personal communication to promote an idea ,goods and services intended to promote an idea ,goods and services intended to persuade an audience to take some actionpersuade an audience to take some action

    In business world the terms in mainly used with In business world the terms in mainly used with reference to selling the product of the concernreference to selling the product of the concern..

Page 3: Latest Trends in Advertising

Different Types of AdvertisingDifferent Types of Advertising

Print Advertising – Newspapers, Magazines, Brochures, Print Advertising – Newspapers, Magazines, Brochures, Fliers  Fliers 

Outdoor Advertising – Billboards, Kiosks, Tradeshows Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events and Events

Broadcast advertising – Television, Radio and the Broadcast advertising – Television, Radio and the Internet  Internet 

Covert Advertising – Advertising in Movies  Covert Advertising – Advertising in Movies  Surrogate Advertising – Advertising Indirectly  Surrogate Advertising – Advertising Indirectly  Public Service Advertising – Advertising for Social Public Service Advertising – Advertising for Social

CausesCauses Celebrity AdvertisementCelebrity Advertisement

Page 4: Latest Trends in Advertising

Trends in Advertisement-Trends in Advertisement-

Niche magazinesNiche magazines Emphasis on Direct marketingEmphasis on Direct marketing Satellite TVSatellite TV Movie channels and pay channelsMovie channels and pay channels FM RadioFM Radio Emphasis on Brand EquityEmphasis on Brand Equity Internationalization of AdvertisingInternationalization of Advertising Consumer Tracking and Satisfaction studiesConsumer Tracking and Satisfaction studies

Page 5: Latest Trends in Advertising

Modern technological trendsModern technological trends

Internationalization of domestic agenciesInternationalization of domestic agencies Net AdvertisingNet Advertising The role of the advertising agency – changing to that of a The role of the advertising agency – changing to that of a

marketing consultantmarketing consultant

Page 6: Latest Trends in Advertising

Four Pillars in Advertisement Four Pillars in Advertisement TrendsTrends

AttentionAttention CreativityCreativity MeasurementMeasurement Advertising InventoriesAdvertising Inventories

Page 7: Latest Trends in Advertising

Marketing To Teens Advertising Marketing To Teens Advertising StrategiesStrategies

Ideal kids,families,family funIdeal kids,families,family fun Star powerStar power Facts and figuresFacts and figures RepetitionRepetition Heart stringsHeart strings Sound goodsSound goods Cartoon charactersCartoon characters Weasel words, omissionWeasel words, omission Are you cool enough?Are you cool enough?

Page 8: Latest Trends in Advertising

Examples Of SomeExamples Of SomeCreative AdvertisementsCreative Advertisements

Page 9: Latest Trends in Advertising

FedEx Kinkos– office ProductsFedEx Kinkos– office Products

Page 10: Latest Trends in Advertising

3M Security Glass3M Security Glass

Page 11: Latest Trends in Advertising

WWFWWF – save the world with a – save the world with a few coinsfew coins

Page 12: Latest Trends in Advertising

Mr. HOT PEPPER- Hot sauces and Mr. HOT PEPPER- Hot sauces and spicy foodspicy food

Page 13: Latest Trends in Advertising

McDonald’sMcDonald’s

Page 14: Latest Trends in Advertising

BibliographyBibliography

www.marketingweek.co.ukwww.marketingweek.co.uk www.about.comwww.about.com www.forbes.comwww.forbes.com www.hongkiat.com(for pictures)www.hongkiat.com(for pictures)

Page 15: Latest Trends in Advertising

Thanking YouThanking You

CreditsCredits

Tushar BansalTushar BansalSagar OgraSagar OgraSahil JindalSahil Jindal

Sainath Sainath