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Get the most out of your traffic acquisitionBe sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.
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How to get the most out of your traffic acquisition
LBi’s Client Afternoon4th February 2010
• Clicks
• CTR
• CPC
• Push
• One message fits all
• Social media presence
• Conversions
• ROI
• Customer life time
value
• Dialogue
• Personalisation
• Social media marketing
BEFORE AS FROM NOW
Optimise? Where do I start?
Have a story to tell
And the right audience to tell it to
Don’t forget
Forms and Funnels
Test. Measure. Test again.
Increase your findability
Analytics is your best friend
Moral of the story
Laurence VandelanotteStrategy and Planning Director
Laurence.Vandelanotte@lbigroup.be
Direct: +32 (0) 2 730 83 84Mobile: +32 (0)473 41 20 80
LBi BelgiumVorstlaan 191 Bd du SouverainB-1160 BrusselsBelgium
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