How to get the most out of your traffic acquisition

LBi’s Client Afternoon4th February 2010

• Clicks

• CTR

• CPC

• Push

• One message fits all

• Social media presence

• Conversions

• ROI

• Customer life time

value

• Dialogue

• Personalisation

• Social media marketing

BEFORE AS FROM NOW

Optimise? Where do I start?

Have a story to tell

And the right audience to tell it to

Don’t forget

Forms and Funnels

Test. Measure. Test again.

Increase your findability

Analytics is your best friend

Moral of the story

Laurence VandelanotteStrategy and Planning Director

Laurence.Vandelanotte@lbigroup.be

Direct: +32 (0) 2 730 83 84Mobile: +32 (0)473 41 20 80

LBi BelgiumVorstlaan 191 Bd du SouverainB-1160 BrusselsBelgium

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