Tips for Applying Lean Startup in a Large Organization: A Case Study with Telefónica, Susana...

Key strategies for speeding up innovation and do more with less!

Susana Jurado Apruzzese@sjapru

1. Hacking your culture 2. Getting buy-in from leadership 3. Setting the right environment

4. Experimenting in a big company

1. Hacking your culture

2. Getting buy-in from leadership

Getting upstairs in the building

3. Setting the right

environment

"It has always been done this way. Don't mess with what

works"

Trust and autonomy to make decisions

Trust and autonomy doesn’t mean free rein

Multidisciplinary teams to keep the balance

"I haven’t really notice much difference. We deliver a new release

every 2 weeks and the speed and the pressure is basically the same"

Once you create the right environment….

4. Experimenting in a big company

Big companies can rely on their assets

How to design a core telco product MVP?

MPV part 1: Customer acceptance

MPV part 2: Testing and building the service

Digging inside the building

Getting upstairs in the building

Getting outside the building

Digging inside the building

Getting outside the building

Getting upstairs in the building

Digging inside the building

1. Start small and patience

2. Become an expert in your culture so you can hack it

3. Results have a powerful voice of their own

Thank you!!!

@sjapru @telefonicaidMore info in our “Lean elephants” paper at www.tid.es and our talk at the 2014 Lean Startup Conf https://www.youtube.com/watch?v=qCogEcUTtIw

Questions? Comments?

@sjapru @telefonicaidMore info in our “Lean elephants” paper at www.tid.es and our talk at the 2014 Lean Startup Conf https://www.youtube.com/watch?v=qCogEcUTtIw