There's An App for That

There’s An App for That

Using Mobile Apps to Drive Business

“We no longer need to be tethered to a desktop computer in order to use the internet to interact with the world around us.”

- Hamilton Chan, CEO, Paperlinks

People around the world have a mobile phone

3.6 Billion

91%of Americans currently use a mobile phone

Source: ars technica “Wireless Survey: 91% of Americans use cell phones”

1 in 2 Americans will own a smartphone

By end of 2011

Mobile will become the most common way of accessing the internet by…

2014

Source: KPCB “Top 10 Mobile Trends for Feb 2011

Post-PC Era

Mobile App Platforms

A tribute to all mobile apps...

…but mostly iPhone apps

If You Don’t Have an iPhone…

Market Share

10,000,000,000

Number of app downloads from Apple’s App Store

iTunes App Store(as of 6.20.11)

Total Apps Seen in US App Store: 520,506Number of Active Publishers in the US App Store: 91,350

Current Average App Price: $2.25Current Average Game Price: $1.06

Most Popular Categories1 - Games (62064 active)2 - Books (55824 active)3 - Entertainment(44762 active)4 - Education (36632 active)5 - Lifestyle (31459 active)

Source: 148Apps.biz

News On The Go

Entertainment

Travel Apps

Mobile Games

Multi Platform Approach

Dreamforce 2010 (featuring Salesforce Chatter)

Created by:

Many marketers are beginning to take a multi-platform approach to building native mobile apps to increase reach

Kayak

Twitter

DirectTV

Tiffany & Co.

Kraft

REI

Snow & Ski Report by REI will help you figure out how best to spend your time up at the mountain.

Add up to 12 resorts via GPS or pick them from a world wide list. Get push notifications when there is new snow and when vital conditions are updated such as the amount of trails open, snowfall over the last 72 hours, and more

Chipotle

One of Chipotle’s advantages is that it’s a quick meal. By releasing an iPhone ordering app, it became even quicker. Locate the nearest Chipotle, place your order and pay without logging into a computer or waiting in line.

Mobile Payments

Mobile Payments: Google

Mobile Payments: Square

Two are going away.Pick one.

App Meets Print Ad

Foursquare Meets Billboard

Mobile Billboard, Minus the App

Things to Consider

Say What?

Questions