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Exploring how companies can use mobile apps to drive business and connect with consumers in brand new ways.
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There’s An App for That
Using Mobile Apps to Drive Business
“We no longer need to be tethered to a desktop computer in order to use the internet to interact with the world around us.”
- Hamilton Chan, CEO, Paperlinks
People around the world have a mobile phone
3.6 Billion
91%of Americans currently use a mobile phone
Source: ars technica “Wireless Survey: 91% of Americans use cell phones”
1 in 2 Americans will own a smartphone
By end of 2011
Mobile will become the most common way of accessing the internet by…
2014
Source: KPCB “Top 10 Mobile Trends for Feb 2011
Post-PC Era
Mobile App Platforms
A tribute to all mobile apps...
…but mostly iPhone apps
Market Share
10,000,000,000
Number of app downloads from Apple’s App Store
iTunes App Store(as of 6.20.11)
Total Apps Seen in US App Store: 520,506Number of Active Publishers in the US App Store: 91,350
Current Average App Price: $2.25Current Average Game Price: $1.06
Most Popular Categories1 - Games (62064 active)2 - Books (55824 active)3 - Entertainment(44762 active)4 - Education (36632 active)5 - Lifestyle (31459 active)
Source: 148Apps.biz
News On The Go
Entertainment
Travel Apps
Mobile Games
Multi Platform Approach
Dreamforce 2010 (featuring Salesforce Chatter)
Created by:
Many marketers are beginning to take a multi-platform approach to building native mobile apps to increase reach
Kayak
DirectTV
Kraft
REI
Snow & Ski Report by REI will help you figure out how best to spend your time up at the mountain.
Add up to 12 resorts via GPS or pick them from a world wide list. Get push notifications when there is new snow and when vital conditions are updated such as the amount of trails open, snowfall over the last 72 hours, and more
Chipotle
One of Chipotle’s advantages is that it’s a quick meal. By releasing an iPhone ordering app, it became even quicker. Locate the nearest Chipotle, place your order and pay without logging into a computer or waiting in line.
Mobile Payments: Square
Two are going away.Pick one.
Things to Consider
Questions
