The state of indonesia online data (part I)

Indonesia Online Data

The State of

Part I

*BPS Data for 2009 – 2011, and DBS Prediction for 2012

David Carbon,

Director of Economic Research and Currency DBS Bank

“

Source: Burson Marsteller, August 2011

Indonesia is 2nd Global Social Network Penetration

Insight: Popular Social Networks

Popular Social Network in Indonesia

24 mio Tweets

41,7 mio Users

3,8 mio Registered Users

1.6 % pageviews from 3 bio

312 k Users

1.5 mio Users

452 k Users

*mio = million bio = billion

Household Ownership of Device

31% Desktop

78% Internet Capable

Mobile Phone

29% Laptop

2% Tablet

Source: Nielsen, November 2011

ownership of an internet-capable mobile phone is more than double that of desktop or notebook computers

“Indonesia is home to more than 250 million mobile subscribers, and around 60 million of them are Internet ready.

Andy Zain, Mobile Monday Community, GfK Research

internet mobile user in Indonesia

24.195.080 users

Source: Effective Measure, 2011

The Indonesian demographic with the highest penetration of mobile phones is teenagers aged 15 to 19. The top uses for mobile phones for teens: Instant messaging or chatting, not voice calls or texting. While they have increased in number, Indonesians spend less on their mobile phones. Nearly 60 percent of mobile phone users spent less than Rp. 50,000 (@USD 5) per month in 2010 compared to only 18 percent in 2005.

digital consumers use

smart phones to access

internet 67%

Increased 29% from 2011

2012 Prediction

Source: Nielsen, November 2011

Indonesia Internet Behaviour

Source: globalindexnet, 2011

35%

54%

29%

Regular Free Paid

42%

13%

43%

DesktopPC

Notebook MobilePhone

Top five online activities conducted on at least a weekly basis

71%

61% 59% 56%

51%

Private mgson SN Sites

PublicCommentson SN Sites

Browsingpeople'sprofiles

Updating SNprofile

Email

Source: Nielsen, 2011

90%

23% 19%

Facebook Youtube Twitter

Proportion of digital consumers

with an active profile

Proportion of digital consumers ever visiting online

forum vs. visiting monthly

40%

30%

Ever Regular(Monthly)

Source: Nielsen, 2011

Social media supporting consumer decision making-participation in past 12 months

22%

52%

31%

Discussing/posting your ownreviews about brands, product,or services

Reading other people'scomments about brands,products or services

Watching an online videoabout a product or service youwere thinking about buying

Source: Nielsen, 2011

Attitudes toward online advertising-proportion agreeing with each statement

51% 48%

37%

If ads are relevant tomy interest and needs

I don't mind them

I'm happy foradvertisers to knowmy Internet usage

patterns if it means I'llsee more relevant ads

when I'm browsingwebsites

Ads on websites canbe useful at times

Source: Nielsen, 2011

77% Indonesian Facebook Users

likes Brand & Organization

Facebook Fan Page

20% Indonesian Internet users

connected with brands

through social media

24% Consumers talking about

brands in internet.

Source: Nielsen, November 2011

Motivations to Connect with Brands

Personal

interest

Exclusive

informations

Get general

informations

57% 49%

44%

Source: Nielsen, November 2011

Talking

about the

products 45%

After connected with the brands in social

media..

47%

18%

access the product website

go directly to the store

buy the products 13% Source: Nielsen, November 2011