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The compilation of Indonesia Online Data in 2011 (part I)
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Indonesia Online Data
The State of
Part I
*BPS Data for 2009 – 2011, and DBS Prediction for 2012
David Carbon,
Director of Economic Research and Currency DBS Bank
“
Source: Burson Marsteller, August 2011
Indonesia is 2nd Global Social Network Penetration
Insight: Popular Social Networks
Popular Social Network in Indonesia
24 mio Tweets
41,7 mio Users
3,8 mio Registered Users
1.6 % pageviews from 3 bio
312 k Users
1.5 mio Users
452 k Users
*mio = million bio = billion
Household Ownership of Device
31% Desktop
78% Internet Capable
Mobile Phone
29% Laptop
2% Tablet
Source: Nielsen, November 2011
ownership of an internet-capable mobile phone is more than double that of desktop or notebook computers
“Indonesia is home to more than 250 million mobile subscribers, and around 60 million of them are Internet ready.
Andy Zain, Mobile Monday Community, GfK Research
internet mobile user in Indonesia
24.195.080 users
Source: Effective Measure, 2011
The Indonesian demographic with the highest penetration of mobile phones is teenagers aged 15 to 19. The top uses for mobile phones for teens: Instant messaging or chatting, not voice calls or texting. While they have increased in number, Indonesians spend less on their mobile phones. Nearly 60 percent of mobile phone users spent less than Rp. 50,000 (@USD 5) per month in 2010 compared to only 18 percent in 2005.
digital consumers use
smart phones to access
internet 67%
Increased 29% from 2011
2012 Prediction
Source: Nielsen, November 2011
Indonesia Internet Behaviour
Source: globalindexnet, 2011
35%
54%
29%
Regular Free Paid
42%
13%
43%
DesktopPC
Notebook MobilePhone
Top five online activities conducted on at least a weekly basis
71%
61% 59% 56%
51%
Private mgson SN Sites
PublicCommentson SN Sites
Browsingpeople'sprofiles
Updating SNprofile
Source: Nielsen, 2011
90%
23% 19%
Facebook Youtube Twitter
Proportion of digital consumers
with an active profile
Proportion of digital consumers ever visiting online
forum vs. visiting monthly
40%
30%
Ever Regular(Monthly)
Source: Nielsen, 2011
Social media supporting consumer decision making-participation in past 12 months
22%
52%
31%
Discussing/posting your ownreviews about brands, product,or services
Reading other people'scomments about brands,products or services
Watching an online videoabout a product or service youwere thinking about buying
Source: Nielsen, 2011
Attitudes toward online advertising-proportion agreeing with each statement
51% 48%
37%
If ads are relevant tomy interest and needs
I don't mind them
I'm happy foradvertisers to knowmy Internet usage
patterns if it means I'llsee more relevant ads
when I'm browsingwebsites
Ads on websites canbe useful at times
Source: Nielsen, 2011
77% Indonesian Facebook Users
likes Brand & Organization
Facebook Fan Page
20% Indonesian Internet users
connected with brands
through social media
24% Consumers talking about
brands in internet.
Source: Nielsen, November 2011
Motivations to Connect with Brands
Personal
interest
Exclusive
informations
Get general
informations
57% 49%
44%
Source: Nielsen, November 2011
Talking
about the
products 45%
After connected with the brands in social
media..
47%
18%
access the product website
go directly to the store
buy the products 13% Source: Nielsen, November 2011