The Secret to Fundraising: Growth Marketing

The Secret to Fundraising

bit.ly/lulac2012

The Secret to Fundraising

bit.ly/lulac2012

Take note of this link

The Secret to Fundraising

bit.ly/lulac2012

Take note of this link

@BrianCurliss

Why Listen to Me?

bit.ly/lulac2012

Progress Bar:

I know how to make $$$

bit.ly/lulac2012

Progress Bar:

Why Listen to Me?

$100,000

bit.ly/lulac2012

Progress Bar:

Why Listen to Me?

$100,000

$1,100,000

bit.ly/lulac2012

Progress Bar:

bit.ly/lulac2012

Progress Bar:

LULAC $$$ too!I know how to make

bit.ly/lulac2012

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How?the Secret to Fundraising...

bit.ly/lulac2012

Progress Bar:

How?the Secret to Fundraising... Growth

bit.ly/lulac2012

If a tree falls in a forest...

bit.ly/lulac2012

Be seen. Be heard.

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Get Involved. Involve Others.

bit.ly/lulac2012

Get Involved. Involve Others.

bit.ly/lulac2012

Choose great leaders!

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Deliver value.

bit.ly/lulac2012

The Secret to Fundraising

Marketing for Growth

So we are here to learn:

bit.ly/lulac2012

Marketing for Growth

So we are here to learn:

Let’s talk about:

bit.ly/lulac2012

Funky Metrics

bit.ly/lulac2012

Funky Metrics

Signups

bit.ly/lulac2012

Funky Metrics

Signups

Fundraising

bit.ly/lulac2012

Funky Metrics

Signups

≠ Fundraising

bit.ly/lulac2012

Signups

????

Fundraising

Phase 1:

Phase 2:

Phase 3:

bit.ly/lulac2012

Signups

Retention & Growth

Fundraising

Phase 1:

Phase 2:

Phase 3:

bit.ly/lulac2012

Retention &

Growth

bit.ly/lulac2012

Retention &

Growth

bit.ly/lulac2012

What can I do?

bit.ly/lulac2012

Map out and track LULAC!

What can I do?

bit.ly/lulac2012

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bit.ly/lulac2012

Intrinsic Values

1929

?bit.ly/lulac2012

1929

bit.ly/lulac2012

bit.ly/lulac2012

To grow, share with others why they should join; not what they are

joining.

bit.ly/lulac2012

bit.ly/lulac2012

bit.ly/lulac2012

Don’t micro-manage.Let LULACers have

ownership in LULAC.

bit.ly/lulac2012

Tools for Retention & Growth

bit.ly/lulac2012

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Ideas:Onboarding

experiment incentivize referrals

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Give Me Questions!Q & A

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