the power of stories

POWER OF STORIES�

we are evolutionarily wired to think in STORY terms

STORIES give us a sense of belonging to a group or community with a shared story

we use STORIES to instill values

we use STORIES to pass down cultural beliefs, traditions, and history to future generations

we are constantly thinking cause and effect

we use STORIES to share our understanding with others Help us bond with friends Teach us lessons Keeps us in line

we store information in our brain with the

help of STORIES

we make sense of experiences using STORIES

we project ourselves in other peoples STORIES

STORIES captivate their audience, whose emotions can be inextricably tied to those of the story’s characters

STORIES  inspire  people  to  take  ac4on  

STORIES  are  the  emo4onal  glue  that  connect  people  

STORIES build our knowledge and understanding of the world

STORIES also help reveal uniqueness

STORIES often help us construct our sense of self

people don’t resist STORIES

STORIES help shape information into meaning

STORIES that others tell us help us understand their point of view

STORIES are most likely to be shared

Aaradhee Mehta Director +91-9820290199

aaradhee@thebuystories.com www.thebuystories.com