The One Persona

A presentation by

Crafting the Perfect Personality for Your Brand

We all have that

ideal partner

tall

dark

handsome

Which can take a lifetime to find

this person

And during our search we create a

persona

partner we want to attract

We create a profile for that

ideal profile

+blue eyes

+great smile

+owns two dogs

+conscious of environment

+takes public transportation

+loves food

We create a story for their profile

wake up at 7 a.m.

take the dog out

makes a bowl of cereal

changes into

business suit

takes L line to work

and so on…

The point is…

As a brand, we do the same thing.

We create a persona for our target audience

We need to know the people we want to attract

exact target audience persona

+loves the smell of oranges

+lives in suburbs near a park

+owns pets that shed

+scared of dirt

+drives a Nissan Rogue-esque car

+hates a dirty house+

+stay-at-home mother

+always busy running errands

+has only 10-15 minutes to clean

Target Audience +Customers’ daily routine

+How your brand will beintertwined

You’re going to spend the rest of your brand’s life

with its persona

What’s their persona?These are necessary topics that need to be discovered to discover your ideal persona

+ Demographic Information

+ Job/Level of Seniority

+ Daily Tasks

+ Challenges

+ Values

+ Source of Information

So…

You need to make sure you can commit and be serious about your new relationship

+ Ins and Outs

+ Secrets

+ Then achieve a meaningful relationship

The only real way of knowing a persona is to know its..

Build your brand to greatness and elevate it above and beyond its

competition!

:We elevate meaningful brands so that they

can elevate the lives of those they serve.