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We develop a persona for our target audience, the people we want to attract. This needs to happen to help better develop our brand personality. A persona needs to be created for the exact target audience. You need to visualize what your customer does throughout their day and how your brand will be intertwined. By establishing your persona, your brand's personality can be identified and associated in the best possible way with your target audience.
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Crafting the Perfect Personality for Your Brand
ideal profile
+blue eyes
+great smile
+owns two dogs
+conscious of environment
+takes public transportation
+loves food
We create a story for their profile
wake up at 7 a.m.
take the dog out
makes a bowl of cereal
changes into
business suit
takes L line to work
and so on…
exact target audience persona
+loves the smell of oranges
+lives in suburbs near a park
+owns pets that shed
+scared of dirt
+drives a Nissan Rogue-esque car
+hates a dirty house+
+stay-at-home mother
+always busy running errands
+has only 10-15 minutes to clean
Target Audience +Customers’ daily routine
+How your brand will beintertwined
What’s their persona?These are necessary topics that need to be discovered to discover your ideal persona
+ Demographic Information
+ Job/Level of Seniority
+ Daily Tasks
+ Challenges
+ Values
+ Source of Information
You need to make sure you can commit and be serious about your new relationship
+ Ins and Outs
+ Secrets
+ Then achieve a meaningful relationship
The only real way of knowing a persona is to know its..
Build your brand to greatness and elevate it above and beyond its
competition!
:We elevate meaningful brands so that they
can elevate the lives of those they serve.
