The Most Critical Foundations to Your Business's Success - Your Vision, Mission, and Values

business foundationsYOUR VISION, MISSION, AND VALUES

THE KEY COMPONENTS TO YOUR COMPANY’S GROWTH & SUCCESS

BUSINESS FOUNDATIONS 2 • 32LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM)

Your most important structural components

YOUR COMPANY’S base structure

FOUNDATIONAL ELEMENTS

‣ VISION‣ MISSION‣ VALUES

Sometimes not the most visible elements, these items are the DNA of your company. Without them, you are a shaky structure subject to manipulation by environmental factors.

Do NOT underestimate their importance. Could you imagine the United States without a Constitution? It’s the same principle.

Leadership is vision

START WITH VISION

A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.

Ralph Lauren

vision INTRO

GIVE YOUR COMPANY CLEAR DIRECTION

Your vision is the blueprint of where you want your company to be. It is a descriptive picture that has a long-term perspective, focuses on the future, and serves as a source of inspiration.

vision elements

BASIC COMPONENTS OF A VISION STATEMENT

‣ WHO‣ WHAT‣ WHY‣ CULTURE

Address the key ingredients of who you serve, what you serve them, and why you do what you do.

Make it pop by integrating some of your culture.

Keep it short & sweet - no more than three sentences.

Visionaries - Companies built on vision

VISIONARIES

Khan ACADEMY

A free world-class education for anyone anywhere.

VISIONARIES

WHole Foods

Whole Foods, Whole People, Whole Planet.

the full vision appears in their Declaration of Independence

Amazon.com

Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

VISIONARIES

mission statement - your roadmap

Making the vision real is your mission

THE MISSION IS WHAT BRINGS ABOUT YOUR VISION

The only way to predict the future is to have the power to shape it

Eric Hofer

MISSION INTRO

HOW YOU WILL REALIZE YOUR VISION

Your vision is the detail on how you intend to get from where you are now to where you want to be in your vision. It’s focused on the present, and it speaks to specific, actionable goals.

http://www.flickr.com/photos/72213316@N00/6806925270/

MISSION elements

BASIC COMPONENTS OF A MISSION STATEMENT

‣ What‣ How‣ Specific‣ Revisit

Provide some high level detail on how you currently aim to realize your vision.

The vision is a lofty, un-ending goal. What are some things you do to work towards that every day?

Your mission may change, as your company undoubtedly will. You may have to revise it periodically.

Mission Driven Companieshttp://www.designingachampion.com/2012/02/14/the-fork-in-the-road/

MISSION DRIVEN COMPANIES

Tom’s shoes

With every pair purchased, TOMS will give a pair of new shoes to a child in need. One for One.

google

Google’s mission is to organize the world’s information and make it universally accessible and useful.

St. Jude’s Children’s Research hospitalThe mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

Core Valueshttp://www.hqda.army.mil/rio/USConstitution-A.htm

ACTUALIZE YOUR vision

VALUES GO BEYOND GUIDANCE AND CREATIVE CONSTRAINTS

Happiness is that state of consciousness which proceeds from the achievement of one's values.

AYN RAND

Core values INTRO

THE BINDING THREADS OF YOUR COMPANY

Much like the US Constitution, the core values represent the fundamental ideals of a company. It creates a sense of culture. It is the ultimate test of all company decisions. It binds the company together in the face of adversity and change.

http://coxwood.com/about/values/

VALUES PROCESS

HOW TO SET YOUR COMPANY’S VALUES

‣ ALIGN W/VISION + MISSION‣ LIST, RANK‣ keep short?‣ live your values

What do you and the leaders of your organization value the most in your company?

Length does not matter so much here. It’s about creative constraints, guiding principles, and a “bill of rights” your company will adhere to in all situations.

Most importantly, will you actually practice what you preach? Values are worthless if they are not practiced by your company’s leaders.

Value driven companieshttp://en.wikipedia.org/wiki/File:Mount_Rushmore_National_Memorial.jpg

VALUE DRIVEN COMPANIES

zappos1. Deliver Wow Through Service2. Embrace And Drive Change3. Create Fun And A Little Weirdness4. Be Adventurous, Creative And Open-Minded5. Pursue Growth And Learning

6. Build Open And Honest Relationships With Communication7. Build A Positive Team And Family Spirit8. Do More With Less9. Be Passionate And Determined10. Be Humble

skoll foundationThe following core values inform our mission and guide our actions:• Leverage: We seek leverage to achieve “a whole lot of good” from our investment of time and

resources• Respect: We respect the individual and the power of community.• Responsibility: Individually and collectively, we embrace a profound sense of responsibility.• Tough-Minded Optimism: We are disciplined, rigorous and hopeful.• Innovation: Inspired by the social entrepreneurs we serve, we challenge ourselves to innovate

as well.

STONEYFIELD ORGANIC• Healthy food. We will craft and offer the most delicious and nourishing organic yogurts and dairy

products.• Healthy people. We will enhance the health and well-being of our consumers and colleagues.• Healthy planet. We will help protect and restore the planet and promote the viability of family

farms.• Healthy business. We will prove that healthy profits and a healthy planet are not in conflict and

that, in fact, dedication to health and sustainability enhances shareholder value. We believe that business must lead the way to a more sustainable future.

TIE IT ALL TOGETHER

THE BIG PICTUREDo you need all these things? Not necessarily. But, ask yourself this - do you know of any recognized, growing, and/or successful companies without at least one of these items?

Don’t leave your company’s future to chance. Paint a picture of where you want to be, how you want to get there, and what makes you different (what you value). It will pay huge dividends to you, your customers, and your employees.

Lequire THANK YOU

new projects and customers makes us HAPPY.

PLEASE VISIT OUR WEBSITE

THE VISION STATEMENT

LEQUIRE’S VISION

LEVEL THE PLAYING FIELD BETWEEN startups, SMALL BUSINESSES, AND LARGE.

THE MISSION STATEMENT

LEQUIRE’S MISSION

OUR mission is TO PARTNER WITH AND GROW SMALL BUSINESSES and startups BY PROVIDING EXCEPTIONAL INFORMATION, CONTENT, AND CONSULTING SERVICES.

LEQUIRE’S CORE VALUES• UNPARALLELED QUALITY. FIRST AND FOREMOST, We WILL OFFER PRODUCTS AND SERVICES THAT DELIVER QUALITY

BEYOND OUR CUSTOMER’S EXPECTATIONS.• HAPPY CUSTOMERS. WE WILL ENDEAVOR TO DELIGHT OUR CUSTOMERS EVERY TIME, NO MATTER WHAT, WITH

WHATEVER IT TAKES. • HAPPY, Healthy PEOPLE. OUR COMPANY IS BUILT UPON OUR PEOPLE, OUR STAFF IS OUR GREATEST ASSET. WE WILL

NOURISH, ENRICH, AND DEVELOP OUR PEOPLE TO REALIZE OUR MISSION. • SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. IN EVERY INTERACTION AND IN EVERY PLACE, WE WILL LEAVE IT

BETTER OFF THAN WHEN WE ARRIVED.

CORE VALUES

WHO IS LEQUIRE?

JOSH LEQUIRE

I’m a husband, father, and business guy. I love helping awesome companies grow. Call or write me any time at josh@lequireconsulting.com or +1 (704) 266-0236.

The Most Critical Foundations to Your Business's Success - Your Vision, Mission, and Values

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