The Chemistry of the Landing Page with Live Critiques

The Chemistry of the Landing Pagewith Live Critiques

Brian Massey, Conversion Scientist™

Conversion Sciences LLCwww.ConversionSciences.com

Today You Will Learn• Why landing pages are so powerful.• How to build landing pages backward.• The components of a successful landing page.• To never, ever ask someone to review your landing

page again.

@bmassey

Brian Massey, Conversion Scientist

Founder of Conversion SciencesWebsite OptimizerAuthor Your Customer Creation EquationLab Wear Fashion Model

The Conversion Scientist BlogConversionSciences.com/blog/Contact:brian@conversionsciences.com888.961.6604

Free Critique of Your Landing PageWrite it on a Business Card and bring it up.

What is a Landing PageA single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.

Components of a Landing Page

The Basic Landing Page Reaction

+OfOffer

FmForm

FormLp

Landing PageLanding Page

The Simplest Landing Page

Don’t Start with This

OfOffer

FmForm

Perhaps a Better Offer Than “Submit”

The Page Must Match the Ad

The Relevant Offer found on a Landing Page depends on where the visitors are

coming from.

OfferOf

Landing PageOffer

Offer=

Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Ask a Designer(But keep her away from our page)

Add Something That Helps the Business

Enter a “Friend’s” Credit Card Number

ArAbandon

Ask the CopywriterHow can we overcome objections that may cause visitors

to abandon our landing page?

Build Some TrustIf your company or brand is known to the

visitors, make it prominent to build trust.

TrTrust

Provide Proof

PrProof

13,040,343,961,001 Sold!

Show the Product!

IImage

Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

Wait! The Call to Action needs to POP

Get Your Discount Dollar Bills

Now, let the designer move things around.

The Highly Reactive Combination

+OfOffer

FmForm

FormLp

PrProof

TrTrust

IImage

+ + +Proof Trust Image

This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

@bmassey

Examples

http://landing.udemy.com/body-language/

http://ww2.jive.com/voip-review/au.html

https://www.standdesk.co/

http://www.specialtystoreservices.com/productdetails.aspx?productid=20968&group=&img=90054.jpg

http://www.open.ac.uk/courses/choose/ppcmba

Business Porn

Parallax Parallasys

Reminds us of…

What’s Missing?

+OfOffer

FmForm

FormLp

PrProof

TrTrust

IImage

This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

@bmassey

Get a free Consultation atwww.ConversionSciences.com

Contact:brian@conversionsciences.com888.961.6604

Brian Massey, Conversion Scientist

The Chemistry of the Landing Page with Live Critiques

Business

Ad Critiques Final

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LECTURES & CRITIQUES*

Website critiques

Chemistry of the landing page sales engine

approches critiques

Orthopaedic Critiques

Critiques - Érudit

AJA1142Amzallag responds to critiques

Metaux critiques

Critiques on book

Task 2 Critiques

DEBATING PARTITION: JUSTIFICATIONS AND CRITIQUES Brendan · PDF fileDEBATING PARTITION: JUSTIFICATIONS AND CRITIQUES Brendan O’Leary ... DEBATING PARTITION: JUSTIFICATIONS AND CRITIQUES

3 Women at The Landing – Carla her essay “How to Install Art as a Feminist” Helen Molesworth critiques the oedipal narratives of traditional art history, and proposes instead

My Critiques on Pointillism

Task 6 Critiques

Roland Barthes essais critiques