The $4,000 Startup Launch

How To Growth Hack

Your WayTo StartupTRACTION

ByJeff Goldenberg

Who Am I?

What Is Traction?

Quantitative evidence of customer demand. Traction is a sign that something is working. Traction trumps everything

John Doe / CEO

What Does Traction Look Like?

NO YES10,000 Facebook Fans

10,000 App Downloads

10,000 Emails Collected

120% ROI on Facebook Ads

40% Weekly Active Users

First 1,000 Paying Customers

10,000 Emails Collected 10,000 Emails Collected

Focus on What Can’t Be Faked!

I Wrote a Book

100 Growth Hack Recipes

Recommended tools and softwareFor non-technical marketers

9 Case Studies on some of the fastest growing companies likeShopify, Zenefits and Frank & Oak

The Stages of Growth

Growth

Transition To Growth

Product-Market Fit

Product – Market Fit

Growth

Transition To Growth

Product-Market Fit

Value Proposition and Buyer Personas

Interview 100 Customers

Talk to Some Real Experts

Figure Out Your Unit Economics

CAC= 1/3 LTV

Track Your Key Metric Obsessively

Find a Great Name for your Product/Business

Build Your Minimum Viable Product

Prioritize and then A/B Test

Test The Most Important Things First

Sample A/B Test: The Decoy Effect

Plan A$20

Plan B$50

Plan A$20

Plan B$30

Plan C$50

VS

Talk to you Customers on a Full Time Basis

Add an Email Lead Magnet

Collect and Segment Your Email Addresses

Install Heat Maps

Keyword Research for Content Keywords

Start a Blog

Upgrade Your Branding

Watch Users Interact with your Site

Create Awesome Forms and Score Your Leads

Micro-Test Your MVP on AdWords

Pre-Target Your Email List

Bullseye Methodology – Round 1

Bullseye Methodology – Round 2

This is the RIGHT WAY to Launch a Business

• Minimizes cash burn• Tests early and tests often• Constant communication with customers• Cheap and Accessible Technology• Systematizes Learning

CASE STUDY: Frank & Oak

• Pivoted off of first business Modasuite• Pre-launch got them 12,000 signups• Viral Loop got them tons of referrals• “Premium Threads for Under $50”

The Ultimate List of Excusesto Not Launch Your Business

like a Growth Hacker

There’s NEVER been a Better TimeTo Launch A Business

Thank You!

jeffgoldenberg@gmail.com

JeffGoldenberg.netGrowthhackerguide.com

@jeff_goldenberg