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Retrieved from http://www.visualphotos.com/photo/1x6345496/Rat_in_a_Maze_2V2793.jpg on Nov 30, 2011
Retrieved from http://rethinkthesink.com/wp-content/uploads/2011/05/ikea_floor_plan1.jpg on Nov 30, 2011
Hüseyin Cem ÖZTÜRK
Yasin Onuralp ÖZKILIÇ
Khairir RAZIQIN
Sevil Esma TUNÇ
What design elements and strategies are used in Migros
Observations were made
In Yuzuncu Yil District
On November 25, 2011 Friday
At around 18 o'clock
In Migros
Found 9 out of 10 techniques listed in the book
Cem Staple items spread throughout the store
Yasin Placing shopping carts by the entrance Cross-merchandising
Khairir More expensive items placed at eye level Items that are not on sale displayed to look like
they are on sale Irrational prices are chosen to make comparison
math difficult Sevil
Impulse-oriented items are near checkouts
CE, 2nd
Cross Merchandising
Placing Shopping Carts by the Entrance
What is the Cross Merchandising?
Watching TV
Breakfast
Unraleted ProductsLogically linking together
1) Selling Unnecessary Item
2) Trip Management
Over %60 of store visits are Quick Trips
Lower %40 of store visits Long Trips
Over %60 of store visits are Quick Trips
Lower %40 of store visits Long Trips
Give us freedom!
ECE, 2nd
Chocolates Gums Jelly beans Candies Ice-creams Water Carbonated soft drinks Magazines Newspapers
Staple items spread throughout the store Cross-merchandising Placing shopping carts by the entrance More expensive items placed at eye level Items that are not on sale displayed to look
like they are on sale Irrational prices are chosen to make
comparison math difficult. Impulse oriented items are near the
checkouts
KHAIRIR RAZIQIN
HÜSEYİN CEM ÖZTÜRK YASİN ONURALP ÖZKILIÇ SEVİL ESMA TUNÇ
How Retailers Trick You Into Buying More. In C. Duzan, T. E. Orhan & E. Yalçın, Academic Speaking Skills.(pp. 76-78 ): Black Swan Publishing House
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