Superfast Business - The future of business presentation

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The future is nowTechnology trends for business

Matt Young & Lizzie WhitchurchCosmic

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Areas to be ready by then of this year:

•Moretonhampstead,

•Holsworthy,

•Sticklepath (near Okehampton), (Started 3 months early)

•Bradford on Tone, (Started 3 Months Early)

•Bishops Lydeard,

•Creech St Michael

•Monkton Heathfield (near Taunton)  

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Roll Out

• The Government ambition is to have the best Superfast Broadband Network in Europe by 2016.

• By 2014 two thirds of UK premises (residential and business) will have access to superfast broadband

• Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016

• Faster broadband (>20mbps) to at least 90% of the area by 2016

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Roll Out

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How will the Roll Out Work?

• Contract signed 29 January 2013

• Eleven implementation phases with implementation completing late 2016

• 6 – 9 months average to survey, design and plan per phase. The survey and planning process has started.

• 3 – 9 months average deployment per phase. First cabs forecast to be deployed and first services available to businesses & residents by year end 2013.

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How do I find out more?

Look out for new green boxes....

Sign up to the newsletter @www.connectingdevonandsomerset.co.uk

Check where and when @www.superfast-openreach.co.uk/where-and-when

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Superfast business programme

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What is superfast business programme?

•Superfast Business is a European Funded programme of fully funded business support for SMEs

•Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project

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• Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.

• Benefits for businesses can include:

Competitive advantage through take-up and exploitation of SFBB Increased productivity Improve access to new markets and business opportunities Increase competitive advantage for businesses in rural locations More flexible and environmentally friendly working practices Increased opportunity for innovation Efficiency and timesaving

• Eligibility criteria apply to businesses accessing the service

Superfast Business Support

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Future Events

August 201321st Wednesday 10-12:30 Taunton The Future of Digital Business28th Wednesday 10-12:30 Barnstaple The Future of Digital Business

September 20134th Wednesday 10-12:30 Newton Abbot Moving to the Cloud – is it you?11th Wednesday 10-12:30 Wellington Moving to the Cloud – is it you?17th Tuesday 10-12:30 Bideford Get the Most out of Online Marketing18th Wednesday 10-12:30 Dartmouth The Battle of the Tablet Device25th Wednesday 10-12:30 Cullompton The Battle of the Tablet Device

October 2013 2nd Wednesday 10-12:30 Paignton Implementing Flexible Working9th Wednesday 10-12:30 Shepton Mallet Implementing Flexible Working

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The Connectivity “Revolution”

Support Available – 12 hours of support

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1. Register on our website (which incorporates the Knowledge Hub).  www.superfastbusiness.co.uk to unlock access to a range of resources and materials

2. Check your eligibility

3. Let us know what areas of ICT and technology you might be interested in

4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers

Next Steps

Developing an ICT strategy Developing your ICT network/ infrastructure

Engaging new and existing customers

Collaboration

Client Relationship Management Systems

Flexible working

Moving your business to the Cloud Business Continuity

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http://www.youtube.com/watch?v=G7KZR9NwKQQ

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• www.superfastbusiness.co.uk

• twitter @superfastbiz

• Facebook www.facebook.com/superfastbiz

• join our LinkedIn group 'Superfast Business SW'

• info@superfastbusiness.co.uk

• 0845 603 8593

Stay up to date

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The future is now…

Technology trends for business

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Boston Consulting report Oct 2012

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Business is Changing

UK ?

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Business with no change?

2012Physical CDs - ½ millionDownloads –183m

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% of sales online

6% of UK Sales £2.6 billion

33% of UK Sales £2 billion – digital

17% - book revenues online Financial Times

subscriptions : 316k digital vs 286k print

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What’s the future for business?

• Social – A faster, rapid and two way conversation.

• Information – ‘Big Data’ evolves towards wisdom

• Cloud – The ‘everywhere’ access

• Mobile – Becoming the primary computing device/platform

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1. Think Mobile

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Mobile

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Mobile buying power

• Loyalty cards

• Discount codes

• Credit and debit

• Google wallet

• Near field Communication

Phones will be our wallets

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Mobile Card reader

And we can receive payments from cards….

2.75% per swipe for Visa, American Express, MasterCard and Discover.

No contracts, monthly fees or merchant accounts. Funds are deposited into bank account the next day.

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Check-in

• We can check in…

• Facebook

– Check-in to your business– Appears in friend’s feeds

• And advertise alongside check-in

– Discounts and deals

• Foursquare

– Check-in– Vouchers and deals

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Google GogglesSearch by taking a photo through your mobile phone…..

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Augmented Reality

• http://www.wikitude.com/tour/wikitude-world-browser

Use your camera as a browser….

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www.aurasma.com www.blippar.com

Create your own…and … tap-to-buy

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Customers purchasing through Augmented Reality:

Goertz shoe company, Germany have created a virtual shoe store for scanning, sizing and purchasing in store

Customers purchasing through Augmented Reality:

Goertz shoe company, Germany have created a virtual shoe store for scanning, sizing and purchasing in store

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http://www.youtube.com/watch?v=iz4ykMn3UR4

Retaining customers through Augmented Reality:

Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units

Retaining customers through Augmented Reality:

Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units

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Google Glass

Google Glass

The next consumer challenge – Google Glass:

The next consumer challenge – Google Glass:

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Maintaining cars using Augmented Reality:

BMW are researching the use of AR for car repairs to ensure consistency of skills levels for staff.

Maintaining cars using Augmented Reality:

BMW are researching the use of AR for car repairs to ensure consistency of skills levels for staff.

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Is your business mobile friendly?

•Your presence in databases is even more important – Wikipedia, TripAdvisor

•Make sure your website works well on a range of mobile devices

•Check you can accept payments – sales

•Review your check-in options

•Create augmented reality applications, mobile promotions, vouchers, deals

Think mobile..

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2: Clouds for Everyone

Cloud computing:

Storing and accessing data and programs over the Internet instead of your computer's hard drive

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The Cloud provides ‘on demand’

Stores your content in the cloud and wirelessly pushes all of it to your other devices that you are logged into……

Current estimate.. by the end of 2013, more than 75% of UK businesses will be using cloud services.

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• Replace capital costs with revenue costs

• Flexible – scale up and down easily

• Can reduce computer power and equipment

• Highly secure

• Great for backup and disaster recovery

Key features

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• Cloud computing is not about

• your hard drive. That’s local storage and computing. Working off your hard drive is how the computer industry functioned for decades.

• having a dedicated hardware server in residence. Storing data on a home or office network does not count as utilizing the cloud.

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Cloud computing

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Serco Internal Starts at £3.30 a month

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Google includes apps such as:

•Gmail for Business 

•Google Calendar 

•Google Docs 

•Google Cloud Connect 

•Google Hangout

•Google Sites 

•Google Video 

•£3.30/user/month

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Starts at £6.50

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2. Be Social

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In the UK?

• 31,415,640 Facebook users

• Average age?

• 10,000,000 Twitter users

• Average age?

• % mobile active?

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Video – becoming so important

• Product descriptions, visualisations• Expert analysis, talks• Case studies, testimonials

Becoming significant in Search Results

YouTube Education• iTunes U

•Major universities•Khan Academy•You Tube Democracy

What’s new in Social Media?

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Personal Content Curation

Feeds are the new websites?

•News feeds

•Blog feeds

•Video

•Photos

Collation of feeds - Flipboard, Pinterest

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Tags and Hashtags

• Content curation and SEO will depend more on good ‘tagging’

– Website content tags– Blog tags and category tags– Tweets hash-tagged

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Dual screen working

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4: Information is getting bigger

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• We are creating 2.5 billlion GB of data every day

• In the last 2 years we have created 90% of the data on the planet

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• Information is big - Big Data.

• More things on the internet than people

• How can we make the most of this? Collate info & use this to predict future client behaviour?

Big Data

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The Internet of things

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• Recent research

• 12 % of organisations have a big data strategy

• 21 % say they don't know enough about big data.

• A separate study

• 29 % of organisations are 'analytically challenged’

• 67 % of business leaders saying that analytics made their companies more competitive.

• These studies demonstrate that it's not only a lack of skills but a widespread lack of understanding about the value it can bring.

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Predictive Analytics

Want to predict who your customers will be? Predictive Analytics can help do that….

•Tesco– can predict the exact day customers will return and the amount they will send within £10 for around 20% of their customers

•issues100m personalised coupons at checkout. PA has increased redemption rates x 4 times.

•Mobile phone company – have successfully predicted mobile subscribers that are 10x more likely than average to cancel

•HP – PA models generate ‘flight risk’ score for all employees. Estimates $300m savings

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LA Police

Review 13 million past crimes to predict current behavior

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Small businesses?

Social analysis + web analytics + CRM data + email data (sentiment analysis) + support queries = Big data

Customer’s behaviours, recruitment, product testing, market testing, product lifecycles, product usage

Open Data from Governments and public services may open new customer insights, new services, new products

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•Mobile

•Cloud

•Social

•Big data

Discussion

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www.superfastbusiness.co.uk

Lizzie@cosmic.org.uk

matt@cosmic.org.uk

0845 094 6108

Further information