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Superfast Broadband and New Business

Technology

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How superfast broadband will change the way we work – and what BT Business customers are doing with it alreadyLisa RavenscroftHead of Fibre Broadband and Value-Added Services BT Business

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1) Mass access to broadband has already changed society and commerce in many ways – some of them a little surprising

2) The superfast revolution is accelerating these trends, and enabling some new ones

3) Businesses, business models and the skills required to capitalise are all changing

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It’s really changing how we access

knowledge In about as radical a way as the printing

press did

Content is being democratised – and

commoditised

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It’s really changing how we

trade

We’ll spend $1.4trillion online

by 2015

Ecommerce transactions are

growing 19% YoY, globally

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It’s even changing our

political normsDuring revolutionary activity in

Egypt in 2011, the internet was “turned off”

The denial of internet access to the public as a political weapon –

that’s new…

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And apparently even our brains…

The Economist thinks we’re developing “A generation of

magpie minds”

Nicholas Carr’s book “The Shallows” investigates the multitasking, connected culture and its impact on

memory, learning and reading

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In sum, we’re communicating more -

and differently

107 trillion emails sent in 2010

(that’s 107,000,000,000,000)

25 billion tweets – some of them about your

companiesA brand new paradigm –

one to many communication

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This reliance on connectivity has pushed

broadband provision onto the national political

agenda

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So what is superfast broadband?

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Openreach is rolling out the Next Generation

Access network in the UK – using fibre optic cable

which can carry lots more data than traditional

copper wire

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That involves laying fibre optic cable between

telephone exchanges and street cabinets, for FTTC

And bringing the fibre optic cable all the way into the

building, for FTTP

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£2.5bn investment to reach two thirds of the UK

More than 500 exchanges live already40k cabinets will be installedPassing c. 60,000 new premises per week5m+ premises passed already, on track for 10 million in 2012

12 pilot FTTP sites, 11,000 premises passed

45 communications providers are using BT’s fibre services

BT Infinity launched in January 2010

Over 200,000 customers up & running7,000 new orders each weekAnd we’re connecting every type of business

40Mb/s download;

10Mb/s uploadDoubling to

80Mb/s; 20Mb/s soon

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Fibre broadband is getting faster and faster, and it’s going to be

everywhere

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Mass connectivity has had observable impacts on society and businessIt’s high on the political agendaSuperfast broadband is the next part of the story

But what does this mean for businesses and the working populace?

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Why is it important for businesses?

Productivity

Cost savings

Competitive edge

Hosted & site based VoiP Video conferencing reduces need for travel IP-based CCTV, viewable in real-time from home Utilise more cloud computing resources

No more overnight backups

Send & receive large files in seconds

Make home working a reality

Carry out bandwidth hungry tasks simultaneously

Connectivity “like running water”

Confidence to embrace digital marketing

Additional customer support channels

Enabling rural businesses to compete with city based competitors

Never let your broadband embarrass you

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Cloud: a place where your business’ things are stored off your premises, by someone

else

- Changing the role of the IT manager-New considerations at board level, like data security- Familiar applications in the cloud

Scalable, cheaper always up-to-date and will lower IT overhead

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• Familiar applications like Microsoft Office can now be accessed from the cloud via any device

• Inexpensive monthly subscription per user

• Ubiquitous, evergreen, elastic

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Upload and download speeds need to be fast for a seamless cloud experience

3. Processing in the Cloud

2. Upload of input

1. Input of Request

4. Download of Output 5. Display of Output

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This design and print company unlocked quantifiable cost and time savings

We can now compete with the bigger guys but remain leaner and more flexibleSeamus Breslin, Design Manager

“ ” A print and design company Enjoying speeds 20 times faster than previous connection Saving two hours a day from being able to download large artwork and image

files in five minutes instead of fifteen No need to invest in an expensive back-up facility as can now optimise using

the cloud Estimate savings of £7,500 a year on maintaining back-up systems, network

and intranet

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Digital communication: embrace it, or tolerate it?

- Monitor your market, however small

- Research customer behaviour Learning

- Engage in social marketing- Operate a customer service arm Doing

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Businesses need people who can do this stuff...and do it well @BTCare

Conversations with 3500 unique customers per month

No hard sellingGiving value and advice on

problems Woven into traditional and non-

traditional contact methods (live chat, call centres, online

diagnostics)

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This family picture and mirror manufacturer has expanded into an overseas market

We are in a business where quality of image is everything. We switched to superfast and everything changed.John Paul Annett, JR Annett

“ Genuine catalyst for expansion into the UK market – credible content and

photographs circumvent the geographical distance Fulfilled their online creative vision Video content shows the design and manufacturing skill behind the end

product HD catalogue instantly emailed to customers Went from 4Mb to 40Mb

”

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We’ve got leisure industry customers doing smart things with Wi-Fi and streaming video

A live Skype link-up with a winery in New Zealand…free Wi-Fi for visitors“ ”

A seaside restaurant and hotel Wine-tasting evening with a difference The international expert host doesn’t need to move from his sofa in New

Zealand Enabled by superfast broadband - no jitter or latency in the video stream

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This arts centre has unlocked a new revenue stream, enjoyed cost savings and started to stream content over the internet

It has dramatically improved not only our service offering but also the way the company is run.Graham Hill, Chapter Arts Centre

“”

Three fibre lines, each performing a different function Up to 20 customers enjoying fast, secure wi-fi in the café – enhancing ARPU

as this encourages longer stays Streaming films and content without suffering jitter or lag Crowd-pleasing browsing, emailing and file sharing for the back office staff 150 employee business

Play video

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In summary…• We’re at a technological tipping point as the superfast

broadband rollout reaches scale• The willingness and skills to take advantage of new

business applications, in or out of the cloud, will give competitive advantage and cost-cutting opportunities for every business

• Capacity before capability– The capacity is here and is growing – businesses who are

developing smart capabilities enabled by superfast will win in their market

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Thank you