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Brook helps organisations become more open and deliver more authentic experiences through his company People Made. His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.
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SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
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YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
People-Made at the Happy Startup Sumercamp 3
YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
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BRAND IS WHAT THE BRAND DOES.
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THE WALLS HAVE COME DOWN
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TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO
1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
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AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need
AIRBNB
A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE
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“IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT”
BERTS
WE ONLY SELL THINGS WE LOVE
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PATAGONIA
DON’T BUY IT
THE COMMON THREADS INITIATIVE A challenging response to Black Friday
2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
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INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside
COKE
SHARING A MOMENT
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LETTING THE RIGHT ONE IN $3,000 to leave?
ZAPPOS
HIRE FOR FIT
3. OPEN UP TO YOUR CUSTOMERS
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LETTING EVERYONE IN Getting closer to the action
BRIDGEWATER
BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS
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CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes
MADE.COM
CUTTING OUT THE MIDDLEMAN
AUTHENTIC BRANDS THAT DO WHAT THEY SAY
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THANKS
Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 brook.calverley@people-made.com 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade
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