Embed Size (px)
DESCRIPTION
Brook helps organisations become more open and deliver more authentic experiences through his company People Made. His approach brings together a deep understanding of social, brand and culture – and how these all work as one to create meaningful interactions with customers and employees.
Citation preview
SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
People-Made at the Happy Startup Sumercamp 2
YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
People-Made at the Happy Startup Sumercamp 3
YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM
People-Made at the Happy Startup Sumercamp 4
BRAND IS WHAT THE BRAND DOES.
People-Made at the Happy Startup Sumercamp 5
THE WALLS HAVE COME DOWN
People-Made at the Happy Startup Sumercamp 6
TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO
1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
People-Made at the Happy Startup Sumercamp 8
AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need
AIRBNB
A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE
People-Made at the Happy Startup Sumercamp 9
“IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT”
BERTS
WE ONLY SELL THINGS WE LOVE
People-Made at the Happy Startup Sumercamp 10
PATAGONIA
DON’T BUY IT
THE COMMON THREADS INITIATIVE A challenging response to Black Friday
2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
People-Made at the Happy Startup Sumercamp 13
INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside
COKE
SHARING A MOMENT
People-Made at the Happy Startup Sumercamp 14
LETTING THE RIGHT ONE IN $3,000 to leave?
ZAPPOS
HIRE FOR FIT
3. OPEN UP TO YOUR CUSTOMERS
People-Made at the Happy Startup Sumercamp 16
LETTING EVERYONE IN Getting closer to the action
BRIDGEWATER
BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS
People-Made at the Happy Startup Sumercamp 17
CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes
MADE.COM
CUTTING OUT THE MIDDLEMAN
AUTHENTIC BRANDS THAT DO WHAT THEY SAY
People-Made at the Happy Startup Sumercamp 19
THANKS
Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 [email protected] 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade
