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Students in higher education enter class with varying degrees of social media experience, skill, and comfort. Traditional age students that grew up with technology, often called “digital natives” (Prensky) use the Internet and social media with the same facility their instructors have navigating the Dewey Decimal system. However, these same students bring a sense of infallibility regarding online safety and privacy. Nontraditional-aged students possess diverse Internet-usage skill sets, but I have found them to be more aware of privacy issues. In three years of teaching social media, I have yet to meet a student who’s actually read Facebook’s privacy policy.
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STUDENT PRIVACY AND SELF-PROMOTION IN SOCIAL MEDIA EDUCATION
Marketing Management Association Fall 2012 Educators’ Conference
Sara G. N. Kerr
Student Populations
Traditional Age– Digital Natives– Naïveté regarding
Internet privacy and safety
– Willingness to try new digital tools
– Often miss the interconnectedness of social media tools
Non-Traditional Aged Students– More aware of
privacy concerns– Somewhat skeptical
of social media’s role for them personally
04/10/2023 © Sara Geneva Noreau Kerr 2012 2
THE PRINCIPLE ISSUE IS BALANCING SAFETY AND SELF-PROMOTION.
04/10/2023 © Sara Geneva Noreau Kerr 2012 3
Students must learn best practices of Internet safety and maintaining online privacy while harnessing the power of social media to establish their marketing expertise and find a job.
04/10/2023 © Sara Geneva Noreau Kerr 2012 4
Internet Safety vs. Self Promotion:
Key Issues Fallacy that anything on the Internet is private Utilizing basic common sense when establishing
online accounts Internet anonymity Intellectual Property Privacy legislation Social media for self promotion
04/10/2023 © Sara Geneva Noreau Kerr 2012 5
INTERNET SAFETY
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The Fallacy of Privacy Most students are surprised to learn that nothing
is private on the internet or that nothing is every permanently deleted.
Pedagogy:– Use common sense when posting anything online– Employ unique passwords– Create non-identifying email accounts for online account
registration– Disabling Facebook public searches
04/10/2023 © Sara Geneva Noreau Kerr 2012 7
Internet Anonymity Acceptance and knowledge of tracking and
cookies varies widely among students.
Pedagogy:– Define tracking technology– Adjust each browser’s privacy settings– Utilize a proxy server, virtual private network (VPN), or
private encryption service
04/10/2023 © Sara Geneva Noreau Kerr 2012 8
Intellectual Property and Copyright Students don’t know what they should cite or can
freely use.
Pedagogy:– Creative Commons Licensing– The Gutenberg Project– APA and MLA reference rules for online sources
04/10/2023 © Sara Geneva Noreau Kerr 2012 9
Privacy Legislation Privacy legislation, including SOPA and ACTA,
awareness varies greatly among students.
Pedagogy– SOPA (Stop Online Privacy Act)
• Protecting intellectual property or squelching free speech– ACTA (Anti-Counterfeiting Trade Agreement)
• Standardization of IP rights enforcement– EU Data Protection Reform
• Known colloquially as “the right to be forgotten”
04/10/2023 © Sara Geneva Noreau Kerr 2012 10
SOCIAL MEDIA FOR SELF-PROMOTION
04/10/2023 © Sara Geneva Noreau Kerr 2012 11
Just “Google Me” Students and potential employers actively
research one another online prior to meeting.
Students must learn to manage their digital brand.
04/10/2023 © Sara Geneva Noreau Kerr 2012 12
Personal and Professional Branding LinkedIn
– More than a resume– Connecting across interest areas– Conducting employer research– Profile updates of industry news and personal
achievements Blogging
– Display writing skills– Establish industry knowledge– Demonstrate analytical expertise
04/10/2023 © Sara Geneva Noreau Kerr 2012 13
Please see sara-kerr.com for this presentation and the complete position paper.
THANK YOU Blog: Sara-Kerr.com
LinkedIn: saragnkerr
Twitter: sara_g_n_kerr
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