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The Necessary Art of Self Promotion explains the relevance and value of promoting one's professional experience and skills in order to achieve and sustain a career in today's hyper-competitive global marketplace/
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The Necessary Art of Self-Promotion
Dr. Michael Edmondson
http://www.nytimes.com/2014/03/16/opinion/sunday/the-incessant-selling-of-the-self.html?hp&rref=opinion&_r=1
We Self-Promote (sell)…
To Stay RelevantTo Get Admitted
To Demonstrate Our UniquenessTo Show SpecialnessTo Win AcceptanceTo Attract Others
To Convey A MessageTo Gain Notice
To Be UnderstoodTo Communicate Value
The Ingredients of Self-Promotion
SALES – moving others to act on our behalf (persuading, influencing, convincing)
MARKETING – the words & images we use for sales
ADVERTISING – the channels or means we use to communicate words & images
The Definition of Self-Promotion
Persuading others to act on our behalf through different means with specific
words and images.
Self-Promotion Question TreeAre you dedicated to a continual process of self-awareness, personal growth, and professional development?
NO STOP
YES
YES
Are you trying to achieve a specific result/goal? (NO if you just want attention)
NO STOP
Can you maintain humility while engaging in self-promotion?
YES
NO STOP
Can you demonstrate empathy for those you are self-promoting to?
YES
NO STOP
Will your self-promotion create a win-win situation (positive sum game)? NO STOPYES
Your engagement in self-promotion is
directly linked to your ability to grow and
helps to create a win-win situation while
allowing you to achieve a goal as you
remain humble and demonstrate empathy.
Outward Demonstration of Uniqueness IS NOT Self-Promotion
Cerebral Commitment to Uniqueness Blended with Self-Promotion
Who is more unique?
Glengarry Glen Ross https://www.youtube.com/watch?v=zCf46yHIzSo
OFFENSIVE LANGUAGE ALERT
Self-Promotion is NOT THIS
Self-Promotion in Movies
https://www.youtube.com/watch?v=BMdaUD1DJ3s
Shawshank Redemptionhttps://www.youtube.com/watch?v=w4oPFXWXaDE
Self-Promotion in Movies
http://www.fastcompany.com/59875/great-moments-self-promotion
Sir Ernest Henry Shackleton, (1874 –1922) explorer who led three British expeditions to the Antarctic.
His salary was equivalent to the SAG minimum.
"They gave me the lowest amount of money possible," he said. "I said, 'I will sign the paper tonight. Fax me the papers tonight.' I want to sign them tonight before they change their mind."
Hill joked that he would sell his home to work for Scorsese and that it was all worth it.
"I got to f---ing be in a Martin Scorsese movie!" he added.
http://www.luciarijker.com/
http://www.youtube.com/watch?v=iOqmLhdECMg
Janelle Monáe
•Dropped out of American Musical and Dramatic Academy in New York City
•She self-produced a demo CD entitled Janelle Monáe: The Audition and relentlessly toured local colleges to perform and promote her music.
•Met Chuck Lightning and Nate Wonder founded the Wondaland Arts Society - a record label and artists' collective to promote innovative music and art.
"I feel like I do have a responsibility to the community. The music that we create is to help free their minds and, whenever they feel oppressed, to keep them uplifted."
http://www.jmonae.com/
http://kathrynbudig.com/index.php
http://www.andresamadorarts.com/
http://www.chihuly.com/home.aspx
http://www.nytimes.com/video/opinion/1247468409637/the-education-of-valentino-achak-deng.html
http://www.vadfoundation.org/
https://www.youtube.com/watch?v=qX9FSZJu448
http://etinspires.com/
http://www.youtube.com/watch?v=CDFC16ptx-0
Whether you want to be the back-up singer or the star, self-promotion is critical to your success.