Strategic Product Marketing

STRATEGIC MARKETING PLAN TEMPLATEKnowledge Consolidation and Business Orientation

Credits

Adam c Gross April Dunford

Strategy without tactics is the slowest route to victory

Tactics without strategy is the noise before defeat

-Tsun zhu

Aim Capture ultimate product goal Establish a transformational narrative Articulate offering and identify

beachhead Identify correct and incorrect audience Determine a solution facet that is unique

Marketing Agenda

What is our endgame?

Emotive – Strategic Matrix

Low Strategic/H

igh Emotive

High Strategic/H

igh Emotive

Low Strategic/L

ow Emotive

High Strategic/L

ow Emotive

Where do we want to end up and how ?

Preferred Path

Low Strategic/H

igh Emotive

High Strategic/H

igh Emotive

Low Strategic/L

ow Emotive

High Strategic/L

ow Emotive

Ex AppleTesla

Microsoft

Salesforce

OraclePaytmTally

Enfield

Maruti

We Here ?

AmazonGoogle

… end game is to be uber in terms of

Consumer Experience & Ecosystem Consolidation

With a vision of defining the standards & platform for xxindustryxx alleviating frustration in xxxxxxxxxxxxxxx

With a goal of simple automation that is Generic Exclusive and Expandable

Marketing Narrative

How do we lead?

Narrative Strength National Transformation

Agrarian->Industrial->Information->Innovation

Business Transformation - Operation Manual ->Automation->System->Process

Energy Sector Transformation Supply->Distribution->Demand->Grid

???? Industry Transformation ????->????->????->

What is the purpose of our effort ?

Create a new approach /enhance an existing approach to xxxxxxx through xxxxxxxx

Marketing Position

How do you want to be remembered ?

Parameters of PositioningOffering• Product or

Service• Who is it for ?

Segment• What Industry?• What Size ?• What Need ?

Category• Hardware or

Software• What purpose ?

Benefit• Is it Consistently

Proven ?• Is it Compelling ?

Differentiation• Is it

Straightforward ?• Is it

Understandable ?• Is it Better ?

Alternatives• What is current

solution ?

Exclusions• Who we are not

for ?

Marketing Position leads to…

VisionValue Proposition

Tag LineBrandingMessage

Sample StatementWe offer xxxx heads in multi chain outlets (segment) facing day to day problem of unexpected xxxx an advisory service for xxxxxxx using xxxxxxx

Marketing Spotlight

What is the one thing you wish to reinforce ?

Spotlight Options Special Ingredients

Components Process Co-Branding

Unique use cases Functional Flows Usage Scenarios

Innovations Integrations Architectures

We help B2B Marketing teams of SAAS product startups with Inbound Lead Generation

marketing@edfineo.com