Stand Out From the Crowd

STAND OUT FROM THE CROWD

Ann Ranson

Agenda

• Building Your Personal Brand

• Creating a Personal Marketing Plan

• Marketing Strategies to Build Your Reputation

• Personal Marketing Strategies

Creating a Personal Brand

• What is a brand?• Know thyself.• Talents & Strengths• What do you want to

be known for?

Creating a Personal Marketing Plan

• What’s your vision?• Your mission?• Your goals?

The Right Image

• How do others perceive you?• Obnoxious• Dated• Professional• What image?

• Are you consistent?• Do you make a statement?• What makes you unique?

Personal Marketing Strategies

• Get involved• Build Trust• Network• Servant Leadership

Establishing Your Reputation

• Present• Positivity• Prepare• Promote• Perform

Resources• The Icarus Deception by Seth Godin• Daring Greatly by Brene Brown• The Brand Called You by Tom Peters (Fast Co)• Book Yourself Solid, chapter 3 by Michael Port• Now Discover Your Strengths by Marcus

Buckingham & Donald Clifton• www.CoreClarity.net• Risky is the New Safe by Randy Gage• Edelman Trust Barometer

Q&A

And NOW….

Get it Done NOW!What you receive:

One Day, One-on-One, Custom

•Choose to Focus On:• Target Market• USP• Tagline, byline & elevator speech• Brand audit• Marketing Strategies

•And EVERYONE will leave with an initial action plan!

Regular Price: $1897 Conference Price: $1597

Get it Done NOW!

What you receive to get it done Now:

•Five Audio Discs with instructions and tips•White Paper: “The Case for Socially Responsible Strategy”•BL3 Assessment Tool•SWOT Analysis•Worksheets

Finish the workbook, and have a completed Strategic Plan!

Regular Price: $297 Conference Price: $197

Get it Done NOW!

What you receive to get it done Now:

•One Audio Disc with instructions and tips•Target Market Worksheet•SWOT Analysis•Brand Audit checklist•Marketing Calendar •PLUS extra Worksheets

Finish the workbook, and have a completed Strategic Plan!

Regular Price: $197 Conference Price: $97

What to do NOW?

•Decide what you want to be known for•Identify your strengths•What is your vision and mission?•Set your goals & objectives•Review & prioritize your marketing strategies•Complete your marketing plan•Do it NOW!

Need Help?

Ann Ranson

president, Bottom Line 3 Marketing

email: ann@annranson.com