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Every person is a brand, especially in today's 24/7 connected world. Make sure you know how to stand out in the right way.
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STAND OUT FROM THE CROWD
Ann Ranson
Agenda
• Building Your Personal Brand
• Creating a Personal Marketing Plan
• Marketing Strategies to Build Your Reputation
• Personal Marketing Strategies
Creating a Personal Brand
• What is a brand?• Know thyself.• Talents & Strengths• What do you want to
be known for?
Creating a Personal Marketing Plan
• What’s your vision?• Your mission?• Your goals?
The Right Image
• How do others perceive you?• Obnoxious• Dated• Professional• What image?
• Are you consistent?• Do you make a statement?• What makes you unique?
Personal Marketing Strategies
• Get involved• Build Trust• Network• Servant Leadership
Establishing Your Reputation
• Present• Positivity• Prepare• Promote• Perform
Resources• The Icarus Deception by Seth Godin• Daring Greatly by Brene Brown• The Brand Called You by Tom Peters (Fast Co)• Book Yourself Solid, chapter 3 by Michael Port• Now Discover Your Strengths by Marcus
Buckingham & Donald Clifton• www.CoreClarity.net• Risky is the New Safe by Randy Gage• Edelman Trust Barometer
Q&A
And NOW….
Get it Done NOW!What you receive:
One Day, One-on-One, Custom
•Choose to Focus On:• Target Market• USP• Tagline, byline & elevator speech• Brand audit• Marketing Strategies
•And EVERYONE will leave with an initial action plan!
Regular Price: $1897 Conference Price: $1597
Get it Done NOW!
What you receive to get it done Now:
•Five Audio Discs with instructions and tips•White Paper: “The Case for Socially Responsible Strategy”•BL3 Assessment Tool•SWOT Analysis•Worksheets
Finish the workbook, and have a completed Strategic Plan!
Regular Price: $297 Conference Price: $197
Get it Done NOW!
What you receive to get it done Now:
•One Audio Disc with instructions and tips•Target Market Worksheet•SWOT Analysis•Brand Audit checklist•Marketing Calendar •PLUS extra Worksheets
Finish the workbook, and have a completed Strategic Plan!
Regular Price: $197 Conference Price: $97
What to do NOW?
•Decide what you want to be known for•Identify your strengths•What is your vision and mission?•Set your goals & objectives•Review & prioritize your marketing strategies•Complete your marketing plan•Do it NOW!
