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A brief glance at tips for crafting a social media strategy aimed at journalism entrepreneurs. Presentation given 9/12/2013 for the New Media Women Entrepreneurs Summit at the National Press Club.
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ü Users here to follow topics and interests first �ü Fact paced, frenetic updates expected�ü Great for quick hits and updates �ü Largely public, less expectation of privacy�
ü Users here to follow pre-existing connections �ü Slower-paced, fewer posts �ü Great for longer posts and conversation�ü Large expectation of privacy�
The Usual Suspects • Fans/followers • Retweets/shares • Replies/comments • UGC submissions • Reach • Klout Score
Real Indicators • Intended audience acquired • Reader -‐> Customer • ConversaAons generated • Reader -‐> ParAcipant • New sources acquired • Gains made
Mandy Jenkins mjenkins@digitalfirstmedia.com
@mjenkins mandyjenkins.com
These slides & more at slideshare.net/mandyjenkins
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