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SOCIAL MEDIA BUILDING BLOCKS
HELPING NON-PROFITS SUCCEED
It’s as easy as 1, 2, 3.
1. Build your Profile
2. Build your Network
3. Build Your Reputation
Basic Building Blocks
• Facebook Community development and support
• Linked In: Professional reputation management and
networking
• Twitter: Instant updates, feedback and discussions
Facebook - Build Your Profile1. Sign up for appropriate
account type:– Profile - Individual person– Page - Business, brand,
sports team– Group - Association or Club
Facebook - Build Your Profile1. Browse Setting– Choose Privacy setting
Facebook - Build Your Profile1. Build out your profile– Add profile photo– Fill out all Information
and make as robust as possible
– Include Former Employers, Groups, associations, interests
Facebook - Build your Network1. Find Friends– Import address book– Search by name,
company or interests
Facebook - Build your Network2. Join appropriate Groups
3. Fan pages and look at who they are friends with to identify like minds
Facebook - Build Your Reputation1. Wall Posts– Post interesting tidbits
about yourself and what you are interested in
– Comment on your Friend’s status
– Share to redistribute information
2. Events– Host events and choose
to make them public or by invitation only
– Be selective and considerate about the people you invite
– Post photos and make robust with information
Facebook - Build Your Reputation
3. Discussion– Pose questions to solicit opinions
4. Notes- Consider this a place to blog and share stories
Facebook - Build Your Reputation
LinkedIn - Build Your Profile1. Why should I know you?– Aim for 100% Complete– Update all job history. Consider this your online resume.– Use keyword in your summary that are SEO friendly to
increase natural search rank– Include all relevant associations, awards and accolades
LinkedIn - Build Your Network
1. Always personalize requests! Include an introduction and why you would like to connect
2. Forward your profile to people you don’t know but would like to meet
3. Import Contacts4. Search previous employers
LinkedIn - Build Your Network
5. Join Groups & Organizations– Some are open and other require invitation– Seek organizations that represent your ideal customer
LinkedIn - Build Your Network
LinkedIn- Build Your Reputation1. Q&A– Search open questions and offer your expert opinion– Suggest others within your connections as an expert
2. Recommendations– Ask current or former associates to recommend you– Return the favor by recommending others
LinkedIn- Build Your Reputation
Twitter - Build Profile
1. Choose Settings to edit Profile2. Add a picture or logo3. Fill out bio4. Choose a background or create custom
Twitter- - Build Network1. Learn the language
RT @adeletiblier LOL. GMTA, FTW #SMBB
@= reply or public responseRT= forwarding informationDM= private message#= search keyword#fb = Posts ending with this tag are used by people who have installed the
Selective Twitter Update application which posts only these tagged tweets to Facebook
Look up other items tagged with # at www.tagdef.com
Twitter- - Build Network
2. Search for like mindsIndustry leaders, Competitors, Peers
3. Import your e-mail contacts
Twitter - Build Reputation
1. Be generous- ReTweet and Respond2. Be relevant- Add value to conversation3. Be diverse- TwitPic, Blip.fm4. Be consistent5. Be authentic
2. Download phone application3. Sign up for url shortener
- Bit.ly, Budurl
Twitter - Management
Twitter - Resources
www.socialbrandindex.com- List of businesses on Twitter
www.twellow.com- Twitter Yellow pages with geographic browsable categories
www.twittalyzer.com- Tracking and analytic application
www.alltop.com- Blog aggregator to find industry articles and influencers
Stay Social
• Make yourself easy to follow– Add Links to your e-mail signature– Add Buttons to your website
• Choose your most valuable resource• Take time to listen• Continue to grow your network, always look
for new people to expand your network
Non Profit Resourceswww.change.org
Non Profit Resourceshttp://nonprofits.change.org
Non Profit Resourceswww.wearemedia.org
Non Profit ResourcesBeth Kanter @BethKanter
Questions?
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