Social Media Building Blocks Non Profit

SOCIAL MEDIA BUILDING BLOCKS

HELPING NON-PROFITS SUCCEED

It’s as easy as 1, 2, 3.

1. Build your Profile

2. Build your Network

3. Build Your Reputation

Basic Building Blocks

• Facebook Community development and support

• Linked In: Professional reputation management and

networking

• Twitter: Instant updates, feedback and discussions

http://www.google.com/imgres?imgurl=http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg&imgrefurl=http://oem.readyphiladelphia.org/Ready&h=249&w=580&sz=10&tbnid=4hR0Qrmw4MDOJM:&tbnh=58&tbnw=134&prev=/images?q=linkedin+logo&usg=__EbCakS_SZrkirTNxIjNZ5LI9_AU=&ei=KeRdSszSEZaQmAeL7dyBAQ&sa=X&oi=image_result&resnum=1&ct=image

http://www.google.com/imgres?imgurl=http://www.techshout.com/images/twitter-logo-001.jpg&imgrefurl=http://www.techshout.com/general/2009/24/twitter-traffic-sees-an-astonishing-rise-of-974-percent-in-the-uk/&h=300&w=450&sz=23&tbnid=jT8ktS50kV4XoM:&tbnh=85&tbnw=127&prev=/images?q=twitter+logo&hl=en&usg=__wZ6ChkfsEZf_Dztgunv41V8J7Nc=&ei=bORdSvihDM6wmAfd5dV3&sa=X&oi=image_result&resnum=1&ct=image

Facebook - Build Your Profile1. Sign up for appropriate

account type:– Profile - Individual person– Page - Business, brand,

sports team– Group - Association or Club

http://www.facebook.com/pages/create.php

Facebook - Build Your Profile1. Browse Setting– Choose Privacy setting

https://register.facebook.com/apps/directory.php

https://register.facebook.com/notifications.php

https://register.facebook.com/privacy/

http://www.facebook.com/deactivate.php

https://register.facebook.com/ajax/intl/language_dialog.php?uri=https://register.facebook.com/editaccount.php?ref=mb

http://www.facebook.com/facebook?ref=pf

http://www.facebook.com/ads/manage/?src=pf

http://developers.facebook.com/?ref=pf

http://www.facebook.com/careers/?ref=pf

http://www.facebook.com/terms.php?ref=pf

http://www.facebook.com/find-friends/?ref=pf

http://www.facebook.com/policy.php?ref=pf

http://www.facebook.com/mobile/?ref=pf

http://www.facebook.com/help.php?ref=pf

Facebook - Build Your Profile1. Build out your profile– Add profile photo– Fill out all Information

and make as robust as possible

– Include Former Employers, Groups, associations, interests

Facebook - Build your Network1. Find Friends– Import address book– Search by name,

company or interests


http://www.facebook.com/KermitRuffins?ref=pymk

http://www.facebook.com/KermitRuffins?ref=pymk


http://www.facebook.com/pages/BOOK-Adding-the-E-to-your-Business-Strategy/91099949484?ref=pymk

http://www.facebook.com/pages/BOOK-Adding-the-E-to-your-Business-Strategy/91099949484?ref=pymk


http://www.facebook.com/neworleansallthewaylive?ref=pymk

http://www.facebook.com/neworleansallthewaylive?ref=pymk


http://www.facebook.com/profile.php?id=1228310459&ref=pymk















http://www.facebook.com/pages/Brad-Pitt-for-Mayor/123064213355?ref=pymk

http://www.facebook.com/pages/Brad-Pitt-for-Mayor/123064213355?ref=pymk

http://www.facebook.com/srch.php?hs=33571483&hr=1996

http://www.facebook.com/srch.php?n=16777291&yr=2000

Facebook - Build your Network2. Join appropriate Groups

3. Fan pages and look at who they are friends with to identify like minds

http://www.facebook.com/groups.php?id=635067502

http://www.facebook.com/group.php?gid=73806231748






























http://www.facebook.com/s.php?k=100000004&id=635067502&gr=102

http://www.facebook.com/pages/New-Orleans-LA/Launch-Pad/78971864951

http://www.facebook.com/TOPCHEF

http://www.facebook.com/pages/Project-Runway-Seasons-1-5/5642448220

http://www.facebook.com/pages/Dirty-Coast-Press/6107254790

http://www.facebook.com/pages/Lexington-Fayette-KY/Coffea/5868316379

Facebook - Build Your Reputation1. Wall Posts– Post interesting tidbits

about yourself and what you are interested in

– Comment on your Friend’s status

– Share to redistribute information

http://www.facebook.com/tiffanystarnes?v=wall

http://www.facebook.com/tiffanystarnes?v=info

http://www.facebook.com/tiffanystarnes?v=photos

http://www.facebook.com/tiffanystarnes?v=box_3

http://www.facebook.com/tiffanystarnes?v=app_2347471856

http://www.facebook.com/tiffanystarnes?v=app_2344061033



http://www.facebook.com/tiffanystarnes?pub=2305272732&ref=name&__a=1





http://www.facebook.com/profile.php?id=636279631&ref=mf


http://www.facebook.com/profile.php?id=635067502&v=feed&story_fbid=102220237502&ref=mf


http://www.facebook.com/walltowall.php?id=636279631&banter_id=635067502&ref=mf

http://www.facebook.com/tiffanystarnes?ref=mf






http://www.facebook.com/walltowall.php?id=636279631&banter_id=635067502&ref=mf



http://www.facebook.com/event.php?eid=104507218651&ref=mf

http://www.facebook.com/event.php?eid=104507218651&ref=mf




http://www.facebook.com/editevent.php?guests&eid=104507218651&ref=mf

http://www.facebook.com/chris.johnston?ref=mf

http://www.facebook.com/chris.johnston?ref=mf


http://www.facebook.com/photo.php?pid=7868648&id=500280321&ref=mf



http://www.facebook.com/album.php?aid=283637&id=500280321&ref=mf

http://www.facebook.com/album.php?aid=283637&id=500280321&ref=mf

2. Events– Host events and choose

to make them public or by invitation only

– Be selective and considerate about the people you invite

– Post photos and make robust with information

Facebook - Build Your Reputation


http://www.facebook.com/s.php?k=400000010&c1=4

http://www.facebook.com/s.php?k=400000010&c1=4&c2=31

mailto:[email protected]

http://www.facebook.com/editevent.php?eid=104507218651

http://www.facebook.com/editevent.php?guests&eid=104507218651

http://www.facebook.com/ads/create/?src=evt_panel&fbid=104507218651

http://www.facebook.com/editevent.php?eid=104507218651&edit_guests=1

http://www.facebook.com/events.php?cancel_event&eid=104507218651

http://www.facebook.com/editevent.php?eid=104507218651

http://www.facebook.com/inbox/?compose&oid=104507218651

http://www.facebook.com/events/print.php?eid=104507218651

http://www.facebook.com/event.php?eid=104507218651&ref=mf&__a=1

http://www.facebook.com/ical/event.php?eid=104507218651

3. Discussion– Pose questions to solicit opinions

4. Notes- Consider this a place to blog and share stories

Facebook - Build Your Reputation

LinkedIn - Build Your Profile1. Why should I know you?– Aim for 100% Complete– Update all job history. Consider this your online resume.– Use keyword in your summary that are SEO friendly to

increase natural search rank– Include all relevant associations, awards and accolades

http://www.linkedin.com/myprofile?trk=title_pro

http://www.linkedin.com/myprofile?locale=en_US&trk=tab_pro

http://www.linkedin.com/profile?viewProfile=&key=15160593&locale=en_US&trk=tab_pro

http://www.linkedin.com/myprofile?editwp=

http://www.linkedin.com/memberPicture?display=&goback=.prf_en*4US

http://www.linkedin.com/memberPicture?display=&goback=.prf_en*4US

http://www.linkedin.com/myprofile?displayEditBasicInfo=&locale=en_US&goback=.prf_en*4US




http://www.linkedin.com/myprofile?trk=hb_side_pro

http://www.linkedin.com/emailContacts?context=1&itemID=15160593&itemLinkName=View+my+profile&authToken=dvd4&authType=NAME_SEARCH&goback=.prf_en*4US

https://www.linkedin.com/secure/settings?req=

http://www.linkedin.com/myprofile?createInternationalProfile=&goback=.prf_en*4US

http://www.linkedin.com/profile?viewProfilePDF=&key=15160593&trk=pdf_pro_my


LinkedIn - Build Your Network

1. Always personalize requests! Include an introduction and why you would like to connect

2. Forward your profile to people you don’t know but would like to meet

http://www.linkedin.com/myprofile?trk=title_pro

http://www.linkedin.com/myprofile?locale=en_US&trk=tab_pro

http://www.linkedin.com/profile?viewProfile=&key=15160593&locale=en_US&trk=tab_pro


3. Import Contacts4. Search previous employers


http://www.linkedin.com/home

http://www.linkedin.com/home?myGroups=&trk=hb_side_grps


http://www.linkedin.com/myprofile?trk=tab_pro

http://www.linkedin.com/profile?viewProfile=&key=15160593&trk=tab_pro

http://www.linkedin.com/references?mrs=

http://www.linkedin.com/connections?trk=hb_side_cnts

http://www.linkedin.com/mbox?displayList=&t=inbox&trk=hb_side_inbox

http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps

http://www.linkedin.com/importAndInvite?trk=hb_add_conn

http://www.linkedin.com/myprofile

http://www.linkedin.com/inviteMany?trk=tab_cn

http://www.linkedin.com/findContacts?displayFindContact=&membersOnly=membersOnly&context=2&sortAction=lastname&trk=tab_find

http://www.linkedin.com/reconnect?displayCategories=&trk=tab_cols

http://www.linkedin.com/edurec?display=&trk=tab_clas

http://www.linkedin.com/mbox?displayList=&t=sent&f=invitation&trk=tab_inv

https://www.linkedin.com/secure/uploadContacts?displayWebMail=

http://www.linkedin.com/uploadContacts?displayUploadContacts=&context=2

http://www.linkedin.com/addContacts?displayAddByHand=


5. Join Groups & Organizations– Some are open and other require invitation– Seek organizations that represent your ideal customer




http://www.linkedin.com/groups?gid=164968&trk=hb_side_g



http://www.linkedin.com/home?myGroups=&trk=hb_side_seegrps











http://www.linkedin.com/home?myGroups=

http://www.linkedin.com/home?myGroups=

http://www.linkedin.com/groupWatchList?viewWatches=

http://www.linkedin.com/groupsDirectory

http://www.linkedin.com/createGroup?displayCreate=

http://www.linkedin.com/redirect?url=http://linkedin.custhelp.com&urlhash=M-b0

http://www.linkedin.com/anet?dispSortAnets=&goback=.myg

http://www.linkedin.com/groups?gid=164968




























http://www.linkedin.com/groupsDirectory

http://www.linkedin.com/createGroup?displayCreate=


LinkedIn- Build Your Reputation1. Q&A– Search open questions and offer your expert opinion– Suggest others within your connections as an expert

http://www.linkedin.com/home?trk=hb_logo

https://www.linkedin.com/secure/settings?trk=hb_acc

http://www.linkedin.com/redirect?url=http://linkedin.custhelp.com&urlhash=M-b0

https://www.linkedin.com/secure/login?session_full_logout=&trk=hb_signout

https://www.linkedin.com/secure/settings

http://www.linkedin.com/search?trk=hb_tab_ppl

http://www.linkedin.com/jobs?displayHome=&trk=hb_tab_jobs

http://www.linkedin.com/answers?trk=hb_tab_ayn

http://www.linkedin.com/companies?trk=hb_tab_compy

http://www.linkedin.com/search?company=ibm&currentCompany=co&currentTitle=cp&keepFacets=true&newnessType=Y&proposalType=Y&search=&searchLocationType=Y&sortCriteria=Relevance&title=engineer

http://www.linkedin.com/search?countryCode=us&distance=50&industry=6&keepFacets=true&postalCode=94043&search=&searchLocationType=I&sortCriteria=Relevance

http://www.linkedin.com/search?currentTitle=co&keepFacets=true&newnessType=Y&search=&searchLocationType=Y&sortCriteria=Relevance&title=Senior+Consultant

http://www.linkedin.com/searchAnswers?search=
















http://www.linkedin.com/answers?trk=title_answers

http://www.linkedin.com/answers?trk=tab_answers

http://www.linkedin.com/searchAnswers?search=&trk=hb_tab_advayn

http://www.linkedin.com/answers?myQuestions=&trk=tab_qa

http://www.linkedin.com/answers?createQuestion=&trk=tab_ask

http://www.linkedin.com/answers?browseQuestions=&filter=o&sort=n&category=&trk=tab_ans

http://ad.doubleclick.net/click;h=v8/386b/3/0/*/y;211635359;1-0;1;17075065;6481-775/60;30145938/30163815/1;u=15160593;~aopt=2/0/ff/0;~sscs=?http:/polls.linkedin.com/about

http://www.linkedin.com/static?key=answers_info&goback=.ahp

http://www.linkedin.com/answers/hiring-human-resources/staffing-recruiting/HRH_SFF/511382-130276?browseIdx=0&sik=1247622921691&goback=.ahp

http://www.linkedin.com/profile?viewProfile=&key=130276&authToken=ybbk&authType=name&goback=.ahp

http://www.linkedin.com/answers/browse/hiring-human-resources/staffing-recruiting/HRH_SFF?goback=.ahp

http://ad.doubleclick.net/click;h=v8/386b/3/0/*/d;214557660;0-0;1;17075065;10253-245/80;31292806/31310682/1;u=15160593;~aopt=2/0/ff/0;~sscs=?http:/www.linkedin.com/answers/browse/startups-small-businesses/small-business/STR_SMB

http://www.linkedin.com/answers?createQuestion=&goback=.ahp

http://www.linkedin.com/answers?myQuestions=&goback=.ahp

http://www.linkedin.com/answers?categoryHome=&category=ADM

http://www.linkedin.com/answers?categoryHome=&category=OPS

http://www.linkedin.com/answers?categoryHome=&category=BTV


2. Recommendations– Ask current or former associates to recommend you– Return the favor by recommending others

LinkedIn- Build Your Reputation















http://www.linkedin.com/references?mrs=&trk=recppl_recsforme&goback=.rsm

http://www.linkedin.com/recommendations?prs=&goback=.rsm

http://www.linkedin.com/recRequests?cor=&trk=recppl_recsforme&goback=.rsm


http://www.linkedin.com/recRequests?cor=&refID=6595142&recRID=12066204&goback=.rsm.mrf_44765379


Twitter - Build Profile

1. Choose Settings to edit Profile2. Add a picture or logo3. Fill out bio4. Choose a background or create custom

http://twitter.com/home

http://twitter.com/TiffanyStarnes

http://twitter.com/invitations/find_on_twitter

http://twitter.com/account/settings

http://help.twitter.com/

http://twitter.com/

http://twitter.com/following

http://twitter.com/followers


http://buzz.trazzler.com/


Twitter- - Build Network1. Learn the language

RT @adeletiblier LOL. GMTA, FTW #SMBB

@= reply or public responseRT= forwarding informationDM= private message#= search keyword#fb = Posts ending with this tag are used by people who have installed the

Selective Twitter Update application which posts only these tagged tweets to Facebook

Look up other items tagged with # at www.tagdef.com


Twitter- - Build Network

2. Search for like mindsIndustry leaders, Competitors, Peers

3. Import your e-mail contacts

http://twitter.com/home



http://twitter.com/account/settings

http://help.twitter.com/

http://twitter.com/invitations/find_on_other_networks


http://twitter.com/invitations/find_on_other_networks

http://twitter.com/invitations/invite_by_email

http://twitter.com/invitations/suggestions

http://twitter.com/invitations?service=gmail

http://twitter.com/invitations?service=yahoo

http://twitter.com/invitations?service=aol


Twitter - Build Reputation

1. Be generous- ReTweet and Respond2. Be relevant- Add value to conversation3. Be diverse- TwitPic, Blip.fm4. Be consistent5. Be authentic


2. Download phone application3. Sign up for url shortener

- Bit.ly, Budurl

Twitter - Management


Twitter - Resources

www.socialbrandindex.com- List of businesses on Twitter

www.twellow.com- Twitter Yellow pages with geographic browsable categories

www.twittalyzer.com- Tracking and analytic application

www.alltop.com- Blog aggregator to find industry articles and influencers


Stay Social

• Make yourself easy to follow– Add Links to your e-mail signature– Add Buttons to your website

• Choose your most valuable resource• Take time to listen• Continue to grow your network, always look

for new people to expand your network

Non Profit Resourceswww.change.org

http://www.change.org/


http://www.change.org/causes

http://www.change.org/people

http://www.change.org/nonprofits

http://www.change.org/actions

http://jobs.change.org/

http://www.change.org/ideas

https://www.change.org/admin/sign_up

https://www.change.org/login/login





http://animalrights.change.org/

http://homelessness.change.org/

http://womensrights.change.org/

http://globalwarming.change.org/


http://globalwarming.change.org/blog/view/palins_higher_calling_fame_fortune_via_global_warming_denial

http://globalwarming.change.org/blog/view/palins_higher_calling_fame_fortune_via_global_warming_denial

http://humantrafficking.change.org/blog/view/will_2010_olympics_and_world_cup_boost_forced_prostitution

http://humantrafficking.change.org/

http://criminaljustice.change.org/blog/view/a_marriage_through_walls

http://criminaljustice.change.org/

http://criminaljustice.change.org/blog/view/new_approaches_to_stop_gang_violence

http://criminaljustice.change.org/

http://gayrights.change.org/blog/view/students_say_no_to_marriage_until_defense_of_marriage_act_eliminated

http://gayrights.change.org/

http://homelessness.change.org/blog/view/evangelizing_to_the_homeless

http://homelessness.change.org/

http://immigration.change.org/blog/view/americans_surprised_that_borders_apply_to_them_too

http://www.facebook.com/pages/Changeorg/83996318078

http://www.twitter.com/changedotorg

http://www.change.org/causes/blog_rss

http://genocide.change.org/blog/view/will_peace_last_without_justice


http://www.change.org/actions/view/the_time_is_now_reduce_the_threat_of_nuclear_weapons

http://www.change.org/actions/view/the_time_is_now_reduce_the_threat_of_nuclear_weapons

http://www.change.org/ucsusa

http://www.change.org/actions/view/fight_cancer_tell_congress_we_need_real_health_care_reform_now

http://www.change.org/actions/view/fight_cancer_tell_congress_we_need_real_health_care_reform_now

http://www.change.org/acscan

http://www.change.org/actions/view/iran_release_all_those_detained_for_peacefully_opposing_the_election_results

http://www.change.org/actions/view/iran_release_all_those_detained_for_peacefully_opposing_the_election_results

http://www.change.org/amnestyusa

http://www.change.org/start_a_petition



http://jobs.change.org/view/DNUVddWSLN

http://www.change.org/oceanconservancy

http://www.change.org/oceanconservancy/actions/view/stop_shark_finning

http://www.change.org/oceanconservancy/actions/view/stop_shark_finning

http://www.change.org/actions/view/stop_shark_finning

http://www.change.org/start_a_petition


Non Profit Resourceshttp://nonprofits.change.org








http://www.change.org/ideas

https://www.change.org/admin/sign_up?change_id=2698

https://www.change.org/login/login?change_id=2698

http://nonprofits.change.org/

http://nonprofits.change.org/blog/view/ask_and_ye_shall_receive_donations_volunteers_supporters_on_social_networks

http://www.change.org/profile/view/2395

http://www.change.org/people/top_users


http://nonprofits.change.org/blog/view/changeorg_upgrade_nonprofits_can_now_brand_their_own_profiles_on_changeorg


https://www.change.org/nonprofit_signup


http://www.myspace.com/nonprofitorganizations

http://www.facebook.com/pages/Nonprofit-Organizations/27795452714

http://www.youtube.com/nonprofitorgs

http://twitter.com/nonprofitorgs

http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations

http://nonprofits.change.org/blog/view/five_things_your_nonprofit_needs_to_know_about_web_20_donors

http://nonprofits.change.org/blog/view/when_is_the_last_time_you_updated_your_guidestar_entry

http://nonprofits.change.org/blog/view/changeorg_donors_love_receiving_thank_you_compliments

http://www.change.org/nonprofit_signup

https://www2.gotomeeting.com/register/915103731



http://www.change.org/under_my_wing_avian_refuge


http://www.change.org/under_my_wing_avian_refuge/projects/fundraising/all_creatures_great_small_-_need_us

http://www.change.org/esc

Non Profit Resourceswww.wearemedia.org

https://www.wikispaces.com/user/join?goto=http://www.wearemedia.org/Module+Outline

http://www.wikispaces.com/help+index

http://www.wearemedia.org/star/create/Module+Outline

http://www.wearemedia.org/Module+Outline

http://www.wearemedia.org/message/list/Module+Outline

http://www.wearemedia.org/page/history/Module+Outline

http://www.wearemedia.org/page/notify/Module+Outline

http://www.wearemedia.org/Module+Template

http://www.wearemedia.org/Swarm+List

http://www.wearemedia.org/Strategy+Track+Module+1


http://www.wearemedia.org/Strategy+Track+Module+3+


http://www.wearemedia.org/Strategy+Module+5

Non Profit ResourcesBeth Kanter @BethKanter

Questions?