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LEAN ENTREPRENEURSHIP PROJECT
NOVEMBER 2014 | SESSION #7
Mariana Taylor 152113306Gergő Kalamár 159114527
João Gomes 152114123Csilla Bus 159114516
All services, here.Search. Review. Enjoy.
Lessons.Learned#SESSION.6
VALUE PROPOSITIONWhat is the problem that we are resolving?
Customers’Needs/ wants/ desires/ problems
MORE VALUE
DELIVERED
How can we solve the problem?
1. Identification Value Attributes
3. Relative evaluation of Attributes
2. Selection of Value Attributes
4. Comparison with competitors
LANDING PAGES
Invest on a different and appeal design, clear titles and with consistency with the business … make the difference!
“Strategy is defined by what you won’t do. Excellence is defined by what you won’t do well”
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Lean Project | November 2014
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Attributes to value
Price
Easy to use
Credibility – choose the best
Time – Quick problem solving
Variety
Convenience
Value.Curve#SESSION.6
Lean Project | November 2014
Price Easy to use Credibility Time Variety Convenience0
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Value Curve Confi.pt vs. Zaask.pt
Confi.pt Zaask.pt
Landing.Page#1|2
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Lean Project | November 2014
http://confi-pt.kickoffpages.com/
Landing.Page#2|2
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Lean Project | November 2014
http://www.confi.instapage.com/
During the last two weeks we were focus on:
Remake our Interiew form and we interviewed around 15 people.
New interview form updated on Confi.pt Blog
We are working on interview more people and continue the analysis.
LastWeeks.UpdatesWorkIn.Progress
Design the Qualtrics Survey
We will present it in two versions: Portuguese and English
Waiting feedback before running out.
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Lean Project | November 2014
All services, here.Search. Review. Enjoy.
Thank you!
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