SiriusDecisions 2015 Summit: Building the Digital Organization

Building the Digital

Organization

Monica Behncke and Gil CanareResearch Directors

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Monica BehnckeResearch Director

Monica is a visionary b-to-b executive with a passion for marketing. She has more than 20

years’ experience in global positions across marketing disciplines ranging from product

marketing to field marketing. Monica excels at problem-solving and has a keen eye for

market trends. She was an early adopter of online marketing, ecommerce, mobile marketing and

marketing automation. With experience leading both large and small teams, Monica has a wealth of organizational and

operational know-how.

Prior to joining SiriusDecisions, Monica held executive positions at AMD, IBM and Cisco, where she was responsible for

marketing strategy, demand creation campaigns, online marketing, channel enablement, sales enablement and marketing

operations, as well as field, product, solution, channel and industry marketing. Monica also ran her own successful boutique

consulting business specializing in marketing strategy development, where she worked with both enterprise and start-ups in a

variety of industries, including healthcare, finance, retail, high-tech and telecom. She started her career as a sales rep.

Monica received a Bachelor of Commerce degree from McMaster University in Canada.

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Gil CanareResearch Director

Gil has 15 years of experience defining and implementing marketing strategy for

multinational companies across traditional and digital vehicles and channels. He has

architected and managed global marketing teams and infrastructures, including online,

marketing automation, globalization and marketing operations.

Prior to joining SiriusDecisions, Gil led marketing and technology teams at Advanced Micro Devices (AMD) and was

responsible for global functions including campaign program management, digital marketing and technology infrastructure.

Previously, he managed strategy, client services and production at full-service agencies working with global brands like Dell,

3M and Marriot to develop and deliver branding and demand generation programs. Gil has a BBA in accounting from the

University of Texas at Austin.

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Despite the fact that a growing portion of the buyer’s journey now occurs online, many b-to-b organizations struggle to alter

their structure, processes and execution to serve a digitally oriented buyer. These challenges often stem from

misunderstanding what it means to be a digital organization, and the broad and deep nature of the transformation required

to part ways with legacy approaches. This presentation will provide the following benefits:

For sales:

• Understand why face-to-face interactions must seamlessly blend with the digital face of your organization

• Learn what makes a sales force digitally savvy and effective, and how this will increase overall sales performance

For marketing:

• Discover the dimensions of digital marketing, and how to diagnose your organization’s level of digital maturity

• Understand how digital must be woven into common planning and execution processes

For product:

• Understand the characteristics of a digital organization, and how to work within it to ensure success

• Discover how a digital organization can improve product innovation with more immediate feedback

B-to-B Buyers Are Digital; Your Organization Isn't

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Dust off your cowboy boots and join 2,300 of your B2B peers in celebrating

our 10th anniversary! Held May 12th-15th, this year’s event will take place

at the historic and majestic Gaylord Opryland Resort in Nashville,

Tennessee.

Intelligent Growth™ is more than a tagline, it’s a philosophy. This year’s

theme of Outperform: Strategies for Intelligent Growth™ serves to help you

and your teams better operationalize your growth strategy and align

corporate business goals. With an overall delegate marketing program

spend representing $20 billion in purchase power, SiriusDecisions 2015

Summit raises the bar with new cutting edge research, increased

opportunities for networking, more than 50 analyst sessions and over 100

practitioner case studies.

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LEARN MORE!

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