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Building the Digital
Organization
Monica Behncke and Gil CanareResearch Directors
#SDSummit
Monica BehnckeResearch Director
Monica is a visionary b-to-b executive with a passion for marketing. She has more than 20
years’ experience in global positions across marketing disciplines ranging from product
marketing to field marketing. Monica excels at problem-solving and has a keen eye for
market trends. She was an early adopter of online marketing, ecommerce, mobile marketing and
marketing automation. With experience leading both large and small teams, Monica has a wealth of organizational and
operational know-how.
Prior to joining SiriusDecisions, Monica held executive positions at AMD, IBM and Cisco, where she was responsible for
marketing strategy, demand creation campaigns, online marketing, channel enablement, sales enablement and marketing
operations, as well as field, product, solution, channel and industry marketing. Monica also ran her own successful boutique
consulting business specializing in marketing strategy development, where she worked with both enterprise and start-ups in a
variety of industries, including healthcare, finance, retail, high-tech and telecom. She started her career as a sales rep.
Monica received a Bachelor of Commerce degree from McMaster University in Canada.
#SDSummit
Gil CanareResearch Director
Gil has 15 years of experience defining and implementing marketing strategy for
multinational companies across traditional and digital vehicles and channels. He has
architected and managed global marketing teams and infrastructures, including online,
marketing automation, globalization and marketing operations.
Prior to joining SiriusDecisions, Gil led marketing and technology teams at Advanced Micro Devices (AMD) and was
responsible for global functions including campaign program management, digital marketing and technology infrastructure.
Previously, he managed strategy, client services and production at full-service agencies working with global brands like Dell,
3M and Marriot to develop and deliver branding and demand generation programs. Gil has a BBA in accounting from the
University of Texas at Austin.
#SDSummit
Despite the fact that a growing portion of the buyer’s journey now occurs online, many b-to-b organizations struggle to alter
their structure, processes and execution to serve a digitally oriented buyer. These challenges often stem from
misunderstanding what it means to be a digital organization, and the broad and deep nature of the transformation required
to part ways with legacy approaches. This presentation will provide the following benefits:
For sales:
• Understand why face-to-face interactions must seamlessly blend with the digital face of your organization
• Learn what makes a sales force digitally savvy and effective, and how this will increase overall sales performance
For marketing:
• Discover the dimensions of digital marketing, and how to diagnose your organization’s level of digital maturity
• Understand how digital must be woven into common planning and execution processes
For product:
• Understand the characteristics of a digital organization, and how to work within it to ensure success
• Discover how a digital organization can improve product innovation with more immediate feedback
B-to-B Buyers Are Digital; Your Organization Isn't
#SDSummit
Dust off your cowboy boots and join 2,300 of your B2B peers in celebrating
our 10th anniversary! Held May 12th-15th, this year’s event will take place
at the historic and majestic Gaylord Opryland Resort in Nashville,
Tennessee.
Intelligent Growth™ is more than a tagline, it’s a philosophy. This year’s
theme of Outperform: Strategies for Intelligent Growth™ serves to help you
and your teams better operationalize your growth strategy and align
corporate business goals. With an overall delegate marketing program
spend representing $20 billion in purchase power, SiriusDecisions 2015
Summit raises the bar with new cutting edge research, increased
opportunities for networking, more than 50 analyst sessions and over 100
practitioner case studies.
#SDSummit