Selling Stories - Raise Your Game

Raise Your Game

Raise Your Value

Is your business for sale?

What if you were offered SERIOUS cash for it?

PASSION and POTENTIAL to raise VALUE

• Make the purchase an emotional one– Create passion and desire

• Current revenues are not as important as future potential

• Tell the right story

Putting Passion in the Story

• Look at the passion that founded the business

• Look at the passion in the business now– Workforce– Customers

• Look at the future of the business– Growth– New markets

Talking about your Potential

• Choose the most appropriate method to tell your story– PR, social media, networking

• Make sure that everything that tells a message tells the right one– Website, staff, processes

• Don’t be “For Sale”

Targeting Acquirers

• Identify and meet the people and businesses that might acquire you

• Allow them to get to know you– Customer– Partner– Golfing buddy

• Make them passionate about the relationship, so they can’t be without you

Thank You

Patrick Smith

Selling Stories

www.selling-stories.com

Patrick@selling-stories.com

@selling_stories