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A recent presentation from Selling Stories (www.selling-stories.com) about how to increase the exit value of your company.Presented at Raise Your Game in Nottingham.
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Raise Your Game
Raise Your Value
Is your business for sale?
What if you were offered SERIOUS cash for it?
PASSION and POTENTIAL to raise VALUE
• Make the purchase an emotional one– Create passion and desire
• Current revenues are not as important as future potential
• Tell the right story
Putting Passion in the Story
• Look at the passion that founded the business
• Look at the passion in the business now– Workforce– Customers
• Look at the future of the business– Growth– New markets
Talking about your Potential
• Choose the most appropriate method to tell your story– PR, social media, networking
• Make sure that everything that tells a message tells the right one– Website, staff, processes
• Don’t be “For Sale”
Targeting Acquirers
• Identify and meet the people and businesses that might acquire you
• Allow them to get to know you– Customer– Partner– Golfing buddy
• Make them passionate about the relationship, so they can’t be without you
