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The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com
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The ROI of Social Media: How to improve the return on your social marketing investment
Media Engagement Framework
Media Engagement Framework
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Media Engagement Framework Personas
• Manageable Segmentation– Individuals– Consumers– Influencers
• Helps marketers approach a social audience
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Audience Engagement Competitive Set
• What’s the limited commodity?– Time– Brand– Influence
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What is measureable impacts the Brand
• Brand Image– Success or Failure • Review the ‘Conversation Hierarchy’*
*Search SlideShare.com for ‘Conversation Hierarchy’ or join us at www.ROIofSocialMedia.com
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What’s measureable - Individuals
• Individuals– Community Engagement
• Awareness– Brand, online presence
– Any or All• Consumption
• Conversation
• Subscription
– Desired outcome• Invitation
– Advocacy
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What’s measureable - Consumers
• Consumers– Consumer Purchase Funnel• Awareness
• Consideration
• Purchase Intent
• Purchase
• Loyalty
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What’s measureable - Influencers
• Influencers– Influencer Endorsement• Reputation
• Reach, Frequency & Quality = Audience (follower count / profile), Timing, Content
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Where to Find Us
Steven Groves SGroves@SocialMarketingConversations.com
DemandROMIProve and improve your marketing effectiveness
+1 404-816-4344www.DemandROMI.com
Community: ROIofSocialMedia.comFacebook: Facebook.com/ROIofSocialMediaTwitter: @ROISocialMedia #ROISM #ROMI
Guy R. Powell GPowell@DemandROMI.com
Social Marketing Conversations
ROI-based social conversations
+1 602-903-1010www.SocialMarketingConversations.com
Jerry Dimos JDimos@LitmusGroup.com
Litmus GroupTurning Strategy into Performance
+65 6680 6550 www.LitmusGroup.com
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