Rise above the noise - Gain access to your target market

Monday, February 1st, 2016

2:00 PM GMT

Gain access to your target market

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Rise above the noise How you can gain access to your ideal target audience

Theresa Gschwandtner Media Account Manager

Staffing North America

#Hiretowin

Recipe to successful hiring on LinkedIn

Understand your target audience

Create valuable content that resonates with this audience

Reach your audience at the right time

Double the success of your sourcing efforts

5,000 Marketing Messages seen by

consumers per day through all mediums

Overwhelming choice

57% of the decision to ‘buy’ is now made before any commercial

contact with your business

Rise above the noise

To be considered you need to rise

above the noise

I will help you get there on LinkedIn

One Aspirational Mindset

400+ Million Minds on LinkedIn

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates from corporations

Current affairs

Professionals on LinkedIn engage

with content 7x more than with jobs

How do you engage someone who is high in demand?

Let’s address a common challenge

Attracting in-demand Software

Engineers

Google currently employs 30k+ Engineers world wide

We cannot all be Google

Give potential candidates a reason to engage with your company

outside of the recruiting process

The key to success: Add Value

Adding Value

Be specific about your target audience

Software Engineers

Software Engineers in Tech

Senior Software Engineers in Tech

Senior Software Engineers in London

This is Alice Greene, She is a Senior Software

Engineer in Tech from London

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1 Whitepaper

3 blog posts/ long form posts

10 status updates

25 tweets/ snippets

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Determine topics that will intrigue Alice

Content Generation

Peers 1MM+ posts/wk in Groups

130k/wk Member Posts

Thought Leaders 500+ Influencers

News 2MM+ Publishers

LinkedIn Pulse

Brands 7MM+ Company Pages

Company Updates

18MM+ Slideshares

Elevate

Education 270k+ Lynda classes

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Use testimonials, candidate success stories, recruiter

biographies

80% of global CEOs engage socially

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Lead from the top

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Leverage your employees to write content

How to make your content more engaging

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Tailor your content

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Provide valuable, useful insight

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Ask questions

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Be visual

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Make it simple for Alice to reach you

It’s always good to share

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Status updates kick ass

Companies that post at least 1 status update per week on LinkedIn get….

….40% more job views ….and 25% more applications

Reach the right audience at the right time

Use Sponsored Updates to have a guaranteed spot on Alice’s LinkedIn page

Content only matters if the right people see it

Reach your audience at all times through all channels

How does Alice engaging with your

content affect you?

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Members who are more engaged with your content, are

usually 2x more likely to respond to an inMail/Job posting

Next steps to recruiting the audience you care about

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Things you can do today

1. Identify and get specific about your target audience

2. Provide them with content they care about & reel them in by

Tailoring content

Being insightful

Asking questions

Being visual

Being accessible

3. Do what you do best = recruit!

Questions

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Links to trending websites mentioned

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