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RECRUIT LIKE A MARKETER
HIRE LIKE A BOSS
If you want to speak with me after, just walk up here!
MY NAME IS @MARENHOGAN
Passive candidates barely exist anymore. Today, we call them PACTIVE!
PASSIVE?
PR FOR PASSIVES
THINK LIKE A MARKETER
STAY LOOSE, MAN
If you find the perfect candidate…
…make a place for them, and keep the others
interested.
77% are likely
to share
a
negative
experience.
No news =
bad news
Reduces amount of
accepted offers.
Bad branding.
Fewer and fewer quality
applicants apply.
A negative experience…
“I can’t possibly respond to
every resume that comes
into our shop.”
YOU’RE NOT HELPLESS. RECRUITING IS NOT HELPLESS.
“We’re too big/small
busy/understaffed/
underfunded.”
THEY GET ATTRACTION
Attracting people is something marketing does
every day.
in a Big Way
MARKETING KNOWS
SERVICE
NURTURE YOUR APPLICANTSNurture your applicants…like customers
Go through your process…no matter what
Frustrating?
Give up?
Sign Off?
BORED?
USE
ANALYTICS
Employee
Profiles
HOW DO WE DO THIS?
Social Job Ads
Applica
tion
Live Chat
Front Loading
Target
TOOLS TO USE
CRM (Avature, Zoho, Salesforce, Asana)
Live Chat (oLark, BoldChat, ZenDesk)
Document Libraries (Google Drive, Gravity Forms, Dropbox)
Social Analytics (SproutSocial, Buffer, Hootsuite)
Marketing Automation (Marketo, Hubspot, Eloqua, Pardot)
TOOLS TO USE
REACHING YOUR TARGETS
EXPAND YOUR PRESENCE
REACH A LOT, WITH A LITTLE
NARROWCASTING
MAKE MOBILE…part of your everyday schedule.
GO mobile
TOOLS TO USE
Manage your social profiles from one dashboard• Sprout Social• HootSuite• Buffer
Run Multiple GRANULAR ad campaigns• Qwava• Shoutlet
TOOLS TO USE
KNOW THE TALENT POOL
Create
profiles/templates
Build gated forms
Generate surveys
NOTICING TRENDS
Create a job calendar
Research your pipeline
Project Management
Yammer Evernote Basecamp
SurveysSurvey Monkey
Marketing Automation (forms)Marketo Hubspot Eloqua Pardot
Templates MailChimp Most ATS Ad software
TOOLS TO USE
HAVE A CLEAR
CTA
Create a
community
through video
Video is starting to matter.
Smart
recruiters are
recognizing the need to
jump on board.
your way
out of
bad hires
TOOLS TO USE
NOT EVERYONE
IS A FIT.
REALIZE
ALLOW FOR SELF-SELECTION
MEASURE
ELEMENTS OF STRATEGY
ANSWER THE QUESTIONS• How much information should
you be giving your jobseekers?
• When do they need to apply to have the best chance?
• How long until they will hear from you if at all?
THANKS!
@marenhogan
402.577.0760
SOURCEShttp://recruiterbox.com/blog/making-friends-with-marketing-why-when-and-how/
http://www.recruiter.com/i/take-these-recruiting-methods-from-marketers/
http://www.recruiter.com/i/narrowcasting-from-marketing-to-recruiting/
http://www.recruiter.com/i/passive-active-pactive/
http://new-talent-times.softwareadvice.com/pr-recruiters-secret-weapon-1113/
http://www.hrexaminer.com/recruiting-sizzle/
http://recruiterbox.com/blog/think-talent-pipelining-in-321/
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