Read Smart Cyril Scott Approved 10 14 2010

energizes your copy and boosts response…

Without changing a single word!

ReadSmart text formatting is based on 40 years of scientific study into the mechanics of reading

Subtle adjustments make a BIG difference.

• Improves reading speed• Improves comprehension• Improves reading enjoyment• Improves message persuasiveness

Results from peer reviewed scientific studies

HISTORY

• Dr. Tom Bever- Linguistics Department Head, University of Arizona

• Magna Cum Laude – Harvard• PHD in Linguistics from MIT• PHD in Psychology from MIT• 30 years of research into human linguistics

• Language Technologies Inc. created an electronic product, ReadSmart®, which analyzes text into psychologically relevant phrases and mates the principles of psycholinguistics to the printing process.

– Analyzes text into psychologically relevant phrases

– Makes subtle adjustments to word, letter and phrase spacing

– Makes spacing between phrases larger and space within phrases smaller

How it Works

– Change line endings to keep key phrases intact

Phrase-formatting – Proven Technology

Decades of published research demonstrates that phrase-formatted text improves reading comprehension and speed.

2°

2°

The part of the eye used for reading (the Fovea) only gathers information from about 1-2 degrees of arc.

2° is approximatelyequal to the width ofyour thumb at arms length

Two degrees of arc amounts to about 15 characters at a standard reading distance.

This is why we need to move our eyes frequently duringreading to get information inall of the a sentence.

Original Offer Letter: ReadSmart Formatted Letter:

The ReadSmart formatted letter shown in black is overlaid above the original shown in red. Over 2,000 small adjustments were made in character size, word spacing, and phrase spacing.

WHAT IT WILL DO:NOT

– Change Grammar– Alter Content

– Change Punctuation– Change Fonts– Change Total Space Utilized

ReadSmart should be applied to:

• Direct mail • Brochures• Copy-rich ads• Books• Electronic publishing

• Any text designed to be informative or persuasive

• Easy to use

• Inexpensive

• Fast

• Send native art files to Authorized ReadSmart Provider via email or FTP transmission

• Allow 48 hours for processing

• Print-ready ReadSmart Formatted PDFs returned via email or FTP

The Process

ReadSmart Pricing

• $100/page

• Minimum order - $300

• Special pricing on high page count items such as a book or a manual.

Direct Mail

Testing Results

Phrase FormattedResponse Rate %

Direct Mail Case Study 1 – Response Rate

4.64%

4.12%

12.6%Improvement

Phrase FormattedAverage Gift

Direct Mail Case Study 1 – Average Gift

$13.90

$14.98

7.7%Improvement

Phrase FormattedIncome Per Piece

Direct Mail Case Study 1 – Income Per Piece

$0.57

22.81%Improvement

$0.70

Phrase FormattedResponse Rate %

Direct Mail Case Study 2 – Response Rate

3.09%3.46%

16.3%Improvement

Phrase FormattedAverage Gift

Direct Mail Case Study 2 – Average Gift

$13.95

$14.40

3.23%Improvement

Phrase FormattedIncome Per Piece

Direct Mail Case Study 2 – Income Per Piece

$0.42$0.50

19.05%Improvement

Fred Gomberg 609-841-0234Jim Pettit 740-654-2112