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Salah satu materi pembuka tentang workshop social media series
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Reach Your Market
with Social Media @ArryRahmawan
About the Presenter
• Director of CerdasMulia Consulting Group, 5 years - trainer on business education specialist
• President of TDA Kampus community, an entrepreneurship community for youth
• Research Assistant on System Engineering, Modeling, and Simulation Lab, University of Indonesia
• Writer for more than 500 articles in mass media about business, branding, marketing, and social media.
Arry RahmawanBusiness & Brand Analyst – Researcher – Entrepreneur – Dynamic Trainer
“Social media refers to the means of
interactions among people in which they
create, share, and exchange information and ideas in virtual communities and networks.” (Heinonen, 2008)
Important Facts using Social Media
for Marketing
Social Media Awareness
Awareness of social network sites is very high. Facebook is close to 100%, Twitter reaches 80% awareness and Google+ is known by 70%
More than 7 out of 10 internet users are member of at least 1 social
network. This implies that more than 1.5 billion people use social network sites
Unique Social Network Adoption
Awareness of new social networks like instagram is picking up. 25%
people know instagram.
In the future, users show very high intention to use the sites.
Social Media for Mobile Adoption
of internet users have a
smartphone, most have a data
subscription on it.
51%Boost in adoption of smartphones:
On average, people
install 22 apps on
their smartphone
9 of which are used
at least weekly.
Social network apps are
the most popular one.
Positive Feedback
Consumers are more positive than you
might think.
More than half of their comments about brands are
positive. Fewer than 10% are negative.
Customer wants to help you!
8/10 consumers want to help
in co-creation projects of
companies they like.
The only thing they ask in return: give
us feedback on what you do with our
input.
Opportunity for brands to
optimize conversation
potential of consumers
Content Collaboration
Customer Experience
CunsomerConsulting
Board
Broad, Open Collaboration
Impact of Social Media to Reach the
Market
Maicih raise up their revenue by
using social media up to more
than Rp4 Billion/month
According to Jeff Robe, Blendtec'sdirector of marketing, the videos have
done more than boost awareness of Blendtec blenders. Home sales of
blenders have increased 700% since November 2006.
This one is purely about the numbers,
with the effort, from Euro RSCG in Paris,
Evian receiving more than 54,000
comments and tweets to date, as well as
more than 60 million views.
Ad
agency C
rispin
, Porter + B
ogu
skysays th
e app
lication
term
inated
som
e 23
4,0
00
"friend
ship
s." Ultim
ately, Facebo
ok
decid
ed th
at letting its u
sers kn
ow
that th
ey had
bee
n let go
co
ntrad
icted its b
usin
ess p
lan, an
d th
e app
lication
itself was
sacrificed.
Social Media Strategy for
Marketing Success
Know Your
Audience
Channel and
Strategic Plan
Sincere
Communication
Listen
&
Compare
Objectives and Metrics
for Measuring Success
“Social Media is only part of Marketing Strategy. The
most important thing is the strategy itself”
Arry RahmawanBusiness Analyst – Researcher – Trainer
@ArryRahmawancontact@arryrahmawan.net
http://arryrahmawan.net
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