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Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
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Quick Start to Social Media for Marketing
October 11, 2012
CompTIA Channel Training
About CompTIA
CompTIA is the voice of the world's information technology industry. As a non-profit trade association advancing the global interests of IT professionals and companies, we focus our programs on four main areas: education, certification, advocacy and philanthropy.
TODAY
1. Role of Social Media in Your Business
2. Before You Begin
3. Strategy
4. Which Tools Matter and Why
5. Measuring Results
WHO USES SOCIAL MEDIA ANYWAYS?
•53% of SMB use social media
•19% use FaceBook
•15% use LinkedIn
•4% use Twitter
•68% outsource SM
•23% have a public-facing blog
•33% say they have metrics in place to rank social media ROI
•88% believe exposure is the greatest advantage of using SM
Those who don’t use social media…
•24% say they do not have the time
•14% say they don’t know enough
Source: “99 New Social Media Stats for 2012”, The Social Skinny, by Cara Pring, May 10, 2012.
WHAT IS SOCIAL MEDIA?
START WITH THE END IN MIND
6 MOST IMPORTANT QUESTIONS TO ASK!
1. Which social media sites do most of my customer use?
2. What do my clients talk about and post on social media?
3. How do you typically communicate to clients about news, issues and
updates? Could a social media tool be added to the mix?
4. Which communication could reach a larger audience via social media?
5. How would I use social media to cultivate current client relationships to
create a degree of "stickiness" to our services?
6. How can I use social media as a tool for boosting my search engine
rankings to drive clients to my website?
BUILD A PLAN & SHARE THE LOVE
WHAT IS IT?
BENEFITS OF A BLOG
3 BLOGGING TO DO’s
1. Build a schedule you can follow
2. Choose topics of current conversations
3. Be bold- put your thoughts out there
TOOLS, TOOLS & MORE TOOLS
SOCIAL MEDIA EXPLAINED
WHY TWITTER?
INFLUENCE
REAL-TIMECOMMUNICATION
RECIPROSITY
GOALFOLLOW TRENDS
Tweet! Tweet!
# @• Tweet news, blogs, announcements in
140 characters or less REAL-TIME COMMUNICATION
• Apply @ to mention other people’s names & get mentioned RECIPROSITY
• Use # hashtags to get your tweet grouped in a search by common topic or to follow the trends of others. FOLLOW TRENDS
• Tweet, retweet and be retweeted. INFLUENCE
Tweet! Tweet!
TWEETS MENTIONS (@)
DISCOVER #
TWITTER INTERACTIONS
•VALUE PROP•KEY WORDS•LINKS TO INCREASE RANKINGS•ADD TO YOUR EMAIL SIGNATURE•START YOUR OWN CHANNEL•LINK TO OTHER SITES•DEBUT HAPPY CLIENTS
MEASURING SUCCESS
www.google.com/alerts
www.google.com/analytics
A Good Read
SETTING EXPECTATIONS
• What should you expect?– Once won‘t do it
– Schedule time
– Find internal champions
6 KEYS TO SUCCESS
• Build an Editorial Calendar
• Blog
• Keyword Analysis
• Consider Video
• Be Consistent
• Measure
CONNECT WITH ME
Blog: marketinginfluencers.blogspot.com Twitter: @ 4-ProfitWay
Ginger Clayginger@4-profit.com
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