Punk Rock Innovation Masterclass

Punk Rock and Innovation

A short masterclass for Nokia

Knowing me, Knowing youPeter Cook

Scientist – 18 years leading Pharmaceutical innovation teams and international troubleshooting

Academic – 18 years teaching MBA’s inc 15 years leading CIPD in

Kent and CIPD Council

Consultant and Author – 18 years in business

Musician – 3 x 18 years

Innovation lessons from Punk Rock

Don’t be a one hit wonder

Do keep it simple

Don’t be too disruptive

Do keep it short

TECHNIQUE V ATTITUDE1

SCAMPER W5 H

50 words

TECHNIQUE V ATTITUDE 2

Two Pints of Lager and a Packet of Crisps please

NATURAL BORN CREATIVITY

Deep Purple on creativity

Deep Purple on innovation“Innovation in business requires discipline as much as it does

creativity: Creativity to come up with novel strategies; Discipline to execute them, so that ideas turn into profitable and sustainable

innovations which people want and need

.

Peter Cook The Music of Business

GagaBusiness

The

of

“You have to be unique, and different, and shine in your own

way”

Lady Gaga

Monsters of Rock’n’Roll Business

1. Pretty Vacant

2. Bad Romance

3. Ziggy Stardust

4. Like a Virgin

5. Sexy MF

Top of the Pops

Human Dynamics and The Academy of Rock++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585

peter@humdyn.co.uk HUMAN DYNAMICS WEBSITE

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