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See the entire episode on YouTube: http://youtu.be/w60nsojNtZo - In week 1, we tackle the challenge of building a proper ideal client profie.
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www.prosperityskitchen.com
marketResearch
Your Hosts
Tea silvestre
Nick armstrong
• Introductions
• Program Overview
• Market Research/Ideal Client
• Special Guest: Mike Michalowicz
• Questions
• Your Mission Quest
• Wrap-up
Agenda
Orientation
Program overview
See http://prosperityskitchen.com/what-is-marketing/
For more info
Collaboration!
Measurable!
Program overview
Problem solvingvs
Problem FindingFindingFindingFinding
Program overview
Find Your best 3Questions
Program overview
• WHY would someone buy from you?
• WHO is your Ideal Client/Customer?
• WHERE do you find them?
• HOW do you talk with them?
S1.1 market research
marketResearch
S1.1 market research
marketResearch
The ideal client profile
Who am i?Past PresentFuture
Special Guest Mentor
MikeMichalowicz
On Pinterest, Create an Ideal Customer Profile
• Pin images from BIGSTOCK’s database or from
Creative Commons
• Be sure to include explanations on images
• Link to research and data where available
• Build a completely 3-dimensional portrait
The Mission Quest
YourMission
bit.ly/clientpersona
bit.ly/perfectclient
bit.ly/Fbresearch
bit.ly/insideOUT
The Mission Quest
additionalReading
S1.1 Market Research
Other
Questions
Next week
Episode 2Branding
PamelaWilson
Janet Brent
Colleen Conger
Rachel Denning
Kristin Elliott
Linda Griego
Michelle Hastie
Ang Jandak
Evelyn Kalinosky
Tiffany Manley
Michael provitera
Joseph Richards
Shaun Roney
Peter Sterlacci
Jayne Ubl-Johnson
Tammy Vitale
Tea silvestre
Nick armstrong
Carol dodsley
Many Thanks to our
presenting sponsor:
bigstock
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