www.prosperityskitchen.com

marketResearch

Your Hosts

Tea silvestre

Nick armstrong

• Introductions

• Program Overview

• Market Research/Ideal Client

• Special Guest: Mike Michalowicz

• Questions

• Your Mission Quest

• Wrap-up

Agenda

Orientation

Program overview

See http://prosperityskitchen.com/what-is-marketing/

For more info

Collaboration!

Measurable!

Program overview

Problem solvingvs

Problem FindingFindingFindingFinding

Program overview

Find Your best 3Questions

Program overview

• WHY would someone buy from you?

• WHO is your Ideal Client/Customer?

• WHERE do you find them?

• HOW do you talk with them?

S1.1 market research

marketResearch

S1.1 market research

marketResearch

The ideal client profile

Who am i?Past PresentFuture

Special Guest Mentor

MikeMichalowicz

On Pinterest, Create an Ideal Customer Profile

• Pin images from BIGSTOCK’s database or from

Creative Commons

• Be sure to include explanations on images

• Link to research and data where available

• Build a completely 3-dimensional portrait

The Mission Quest

YourMission

bit.ly/clientpersona

bit.ly/perfectclient

bit.ly/Fbresearch

bit.ly/insideOUT

The Mission Quest

additionalReading

S1.1 Market Research

Other

Questions

Next week

Episode 2Branding

PamelaWilson

Janet Brent

Colleen Conger

Rachel Denning

Kristin Elliott

Linda Griego

Michelle Hastie

Ang Jandak

Evelyn Kalinosky

Tiffany Manley

Michael provitera

Joseph Richards

Shaun Roney

Peter Sterlacci

Jayne Ubl-Johnson

Tammy Vitale

Tea silvestre

Nick armstrong

Carol dodsley

Many Thanks to our

presenting sponsor:

bigstock