Promotion of SEB Consumer packages in Cēsis Art Festival ‘10
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Baltic PR Awards 2011: SEB banka; LV
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- Promotion of SEB Consumer packages i n Csis Art Festival 2010
Agnese Strazda / Head of Corporate Communication in SEB Latvia
- Consumer packages several banking services for a fixed price
per month
- to continue our communication
- CESIS ART FESTIVAL
- bank + creativity =
- Communication without a media budget
- Promote the awareness of Consumer packages
- chill-out @SEB Greenroom
- Decorated using the visuals applied in the Consumer package
marketing communication
- Peach gambler
- Rest from the summer heat +18 SEB Greenroom +31 Cesis City
- More than 25% of the exhibition s visitors were customers of
SEB
- Support for business activities
- 54% of respondents noted SEB as a supporter of Cesis Art
Festival (internet survey, autumn 2010) 3000 people attended the
SEB Greenroom ; almost 80% of them were informed about Consumer
packages
- Thank You!