PR and Social Media - 10 Things to Remember

PR & Social Media:10 Things to Remember

March 31, 2010

Sonya Madeira Stamp

Rice Communications

sonya.madeira@ricecomms.com

#1: Branding builds credibility

#2: First prioritise your audience

Company

Customers/

prospects

Investors

Partners

Government

Industry

Employees/

Recruits

Personal experience

Word of mouth

Conferences/events

Media coverage

Industry analyst coverage

Blogs / social media

Website / internet

Financial analyst mentions

#3: PR is essential for outreach

#4: PR is an ongoing effort

Preparation

Launch

Momentum

#5: Good PR takes planning

PrePrePrePre

• Messaging matrix

• Spokespeople training

• Speeches

• FAQs

• Website

• Collateral

• Sales presentations

• Images

Launch and PostLaunch and PostLaunch and PostLaunch and Post

• Press release

• Media info pack

• Newsletter

• Speaking opportunities

• Social media engagement

#6: PR is not (that) expensive

#7: Social media is part of the communications mix

Source: Channel V Media

#8: Not everyone needs a full social media strategy

#9: Social Media is about the audience so…

1. Build an identity

2. Stay consistent

3. Be different

4. Engage your audience

5. Remember its all about people

#10: Ask yourself – are you ready?

Case Study: PR

PR & Corporate Communications support for the launchof SgEF’s emulsion diesel production facility in Tuas onFebruary 5, 2010.

With three weeks to the event, Rice Comms securedextensive media coverage in Singapore’s top tiermedia; and created recognition for SgEF amongstpotential customers and investors in Singapore andoverseas.

ObjectivesObjectivesObjectivesObjectives::::� Create awareness and build a positive corporate

profile for SgEF as the leading global supplier forEmulsion Fuel and alternative Bio Fuels.

� Create awareness for Super Green Diesel andeDiesel , SgEF’s flagship green fuel products.

� Bridge SgEF’s relationship with key business,environment and energy media.

• Pitched and secured interviews with Singapore’s top three newspapers Straits Times, Business Times and Lianhe Zaobao, resulting in prominently placed articles.

• Profiling interview on Channel News Asia.

• Extensive coverage in print, online and broadcast media channels; with PR value = S$500,000.

Results

PR campaign to create awareness for flagship eco-friendlybilling solution, GreenPost.

Over a period of three months, Rice Comms sought to buildGreenBills’ profile in Singapore and the region and articleplacements, supported by a social media campaign.

ObjectivesObjectivesObjectivesObjectives::::

� Create awareness for GreenPost as an eco-friendly billing solution.

� Create and sustain activity within the social media platform to strengthen the association of GreenPost with an encompassing “Green Consciousness” advocacy.

Case Study: PR + Social Media

� Bloomberg TV’s Asia Confidential and Channel News Asia’s Eco Ventures.

� Coverage generated in print, online and broadcast media channels: estimated PR value = S$60,600.

� Significantly increased GreenPost’s Twitter followers and Facebook page contacts.

� Actively engaged the social media community with regular news and eco-features posting on Twitter, Facebook.

� Drove traffic to the GreenPost website, and connected GreenPost with eco-bloggers.

Results

Thank you.

sonya.madeira@ricecomms.com